Advertising Influencers: Conversations with Marketing Thought Leaders
About This Show
Marketing thought leaders, CMOs, and VPs from the heart of Silicon Valley and beyond, share their stories of breaking through the noise to build respected brands and successful businesses. Each episode focuses on the innovative ways these masters of marketing deliver the right message to the right audience — all with an emphasis on lowering the cost of customer acquisition. Your host Ander Frischer, Marketing Educator at Instapage, asks the questions you want answered and to gets the core of the macro trends affecting digital marketing from experts with a comprehensive view of the changing marketing landscape.
Most Recent Episode
Olof Mathe, CEO and Cofounder of Mixmax on Creating Rich Experiences
< 1 day ago
Olof Mathe is the CEO and a cofounder of Mixmax, a company that is “bringing the power of the Web to email” by creating richer email experiences with embeddable Slack-style commands to trigger polls, video, calendar invites, and more without leaving the message.
Mixmax was founded in 2014 and received a $1.5 million seed investment round from a number of individual investors in April 2015.
After finishing his engineering degree in France, Olaf previously worked at Skype and McKinsey. He also helped grow Inkling Habitat, a cloud based authoring environment for writers and publishers.
The topics discussed in this episode include accommodating existing behaviors and workflows, matching the moment of need for your audience and users, and enhancing staleness with rich experiences.