Advertising Influencers: Conversations with Marketing Thought Leaders
About This Show
Marketing thought leaders, CMOs, and VPs from the heart of Silicon Valley and beyond, share their stories of breaking through the noise to build respected brands and successful businesses. Each episode focuses on the innovative ways these masters of marketing deliver the right message to the right audience — all with an emphasis on lowering the cost of customer acquisition. Your host Ander Frischer, Marketing Educator at Instapage, asks the questions you want answered and to gets the core of the macro trends affecting digital marketing from experts with a comprehensive view of the changing marketing landscape.
Most Recent Episode
Kevin Miller, Director of Growth and Marketing at Spire of Marketing Wearable Technologies
6 days ago
Kevin Miller, is the Director of Marketing at Spire, a wearable technology for tracking stress and activity by monitoring the breath of the user. Launched in 2012 from San Francisco, Spire has picked up investments from Y Combinator and other VC firms and has garnered the attention of the Wall Street Journal, Business Insider, and other mainstream media publications.
Prior to Spire, Kevin served on the Google Sales team and as a growth marketing consultant for a number of high-growth startups.
The topics discussed in this episode include the challenges of marketing wearable technologies, driving traffic via AdWords without explicit demand and the increase in advertising and marketing personalization.