David Lux has worked amongst some of the biggest names in Hollywood as a branding and PR professional. It wasn't until recently that he decided to leave Los Angeles behind, move back to Arizona and rediscover himself. "Don't run from something, run to something," David says. It was a risky decision that led to an amazing new chapter. Now happily living in the desert, David shares his Hollywood branding genius with professionals. In this episode, we discuss the top tips for business leaders to build a great brand and David explains why building a personal brand should be an essential part of your profile.