About This Show
Inside PR is a weekly podcast about social media and public relations. Agency veterans Martin Waxman, Gini Dietrich and Joseph Thornley co-host the show. Each week, they take a look under the hood of the public relations/social media industries, explore topical and provocative issues, discuss listener comments, and even interview an interesting guest or two.
Inside PR welcomes and depends on listener comments to ensure the continuing relevance of the show. Listeners can comment directly on the podcast blog at www.insidepr.ca or, even better, send in an audio comment to firstname.lastname@example.org.
If you’re already a business communicator or are looking to break into public relations, or even if you’re in another field but understand that communications, reputation, and image make and break organizations, listen to Inside PR.
Most Recent Episode
Inside PR 468: Escape your filter bubble
Escape with us. From fake news. From our filter bubble. From annoying videos that play sound as soon as they scroll into view. From Snapchat hype. Gini Dietrich, Martin Waxman and Joseph Thornley are back for another episode of the Inside PR podcast. #IPRMustKnow Snapchat hype In the wake of the Snap IPO, we talk about what really matters for its prospects - a disconnect between its user base and its business model. And since we recorded this program, the dramatic drop in Snap's share prices suggest that, after the hype, others have taken a closer look at what's really going on here and have decided that its time to pull back from overly inflated excpectations. Who is asking for Sound on videos by default? Not us. Facebook's move to turn sound on by default on videos that scroll into your newsfeed is another example of what happens when the interests of advertisers are placed ahead of the wants and likes of users. It's also something that happens when one player dominates the marketplace. It can do things that don’t serve users. But, heck, where can we go? (See Snapchat above.) Facebook is getting better at identifying fake news Facebook has begun to more clearly mark fake news when users attempt to share it. A good move. An overdue move. And another clear indicator that Facebook is a news media company. And it should shoulder the editorial responsibilities of a news media company. Escape your filter bubble Social media, with its newsfeeds created by algorithms designed to retain our attention and increase our interactions, traps us in a filter bubble. We will only escape this through action on several fronts. By acknowledging and understanding standards for journalism grounded in transparency of perspective in place of the illusion of objectivity. By continuing to pressure the social networks to acquit their editorial responsibilities as news media. By promoting increased media literacy among all people. #TryPod March is #TryPod month. During this month, we and other podcasters are encouraging you to share with your friends one or more podcasts that you love. For my part, I want to share with you two podcasts. Brief Remarks. Canadian Parliamentary Press Gallery veteran Susan Delacourt knows all the key players in Canadian politics. And every week, she interviews them. A chance to get to know not only the politicians we see every day, but the behind-the-scenes players who make government work in Canada. The Daily. Every weekday, Michael Barbero provid