About This Show
Inside PR is a weekly podcast about social media and public relations. Agency veterans Martin Waxman, Gini Dietrich and Joseph Thornley co-host the show. Each week, they take a look under the hood of the public relations/social media industries, explore topical and provocative issues, discuss listener comments, and even interview an interesting guest or two.
Inside PR welcomes and depends on listener comments to ensure the continuing relevance of the show. Listeners can comment directly on the podcast blog at www.insidepr.ca or, even better, send in an audio comment to firstname.lastname@example.org.
If you’re already a business communicator or are looking to break into public relations, or even if you’re in another field but understand that communications, reputation, and image make and break organizations, listen to Inside PR.
Most Recent Episode
Gini Dietrich knows how to promote content
Gini Dietrich, Martin Waxman and Joseph Thornley are back with another episode of the Inside PR podcast. This week, we discuss: #IPRMustKnow Instagram Stories continues to attract publisher interest. It could well be the combination of an engaging experience meeting a pre-existing audience. Blab shut down, abruptly. Another sign that the psychology of scale has beat out the idea of sustainability for many business founders? For sure, it's another reminder of the danger of placing your content eggs in any single shared space. Unless you promote it, they will not come Gini Dietrich schooled Joe on the importance and method of promoting content when she interviewed him for the Spin Sucks Inquisition. Within minutes of the post going live, Joe started to see mentions on his Twitter feed. Over the next week, he watched Gini promote the video. But beyond that, he watched Gini's network chime in and share it. So, this week, we discuss Gini's approach to promoting content, an approach which enables her to leverage a large and interested community of interest. Listen to the end for this week's outtake You know that we're not polished in our presentation. And if you heard us before the show is edited, you'd know that even better. But we genuinely like one another and have fun doing the show. Occasionally, this shows through in what we don't include in the final version. Listen to the very end to get a taste of the stuff we leave on the cutting room floor. We hope you like the podcast as much as we like making it for you.