Welcome to Episode 48 of the Indie Business Podcast! In this episode, I’ll introduce you to Toushonta of Scent_sa-tional Soaps in Los Angeles, CA. As you’ll hear on this episode, Toushonta has had two phases of her business. The first was a warmup phase, which ended when she worked through a bit of an entrepreneurial desert as she dug deep into herself to decide whether she wanted to really pursue a business. The second is a kind of blast off, take no prisoners phase, which she is enjoying now. You will literally hear the excitement in her voice, as Toushonta describes finding her target audience, creating systems that work, and utilizing a vast support network to boost productivity and results – and have more FUN. Get your weekly entrepreneurial vitamin dose in this uplifting and invigorating episode of the Indie Business Podcast. Enjoy my interview with Toushonta NOW! Listen to the Audio Episode Show Notes * The beginning of Scent_sa-tional Soaps, including Toushonta’s passage trough the entrepreneurial desert.(starting at 2:17) * A bit about the Scent_sa-tional Soaps business model. (starting at 9:15) * How to decide which maker shows will be worth your time to participate in. (starting at 11:49) * How Toushonta successfully fits her business around her life, and tips to help you do the same. (starting at 13:48) * Toushonta’s once-a-week entrepreneurial support call and accountability group, and the importance of networking. (starting at 17:15) * Toushonta’s daughter’s business. (starting at 20:25) * Scent_sa-tional Soaps’ various different income streams, and how everything fits together. (starting at 24:25) * How Toushonta manages the Scent_sa-tional Soaps fundraising program. (starting at 29:14) * The importance of being open to new ideas and unexpected opportunities, while being strategic about which ones to pursue and which ones to turn down. (starting at 34:10) * Rapid fire interrogation. (starting at 37:43 “ The only way you can grow is to stand behind what you do best, and outsource everything else.