SMC: School Marketing and Communications
About This Show
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. The education industry is an increasingly competitive one - a school is a business, and a marketing strategy can no longer be an afterthought.
Most Recent Episode
81: produce a successful school event
Brad and Scully discuss the most annoying things brands do on social media. In addition, they examine the possibility of podcasters abandoning Apple; and why marketers are creating too many blog posts. This episode’s commonly asked school marketing question looks at how to produce a successful school event. This week’s school marketing example: The Scots College’s compelling interview series, The Scots Advantage. The rants and raves segment looks at 10 tips for telling great brand stories with online video.