SMC: School Marketing and Communications
About This Show
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. The education industry is an increasingly competitive one - a school is a business, and a marketing strategy can no longer be an afterthought.
Most Recent Episode
102: the optimum length for copy
5 days ago
Brad and Scully discuss the role of social media in internal communications; and YouTube’s 10,000 view limit for content creators. In addition, they examine the optimum length for copy. Brad and Scully interview imageseven Senior Account Manager, Caitlin du Toit, regarding responding to negative feedback on social media. This week’s school marketing example: Nike’s engaging use of WhatsApp, demonstrating how tailoring your marketing can be very effective. The rants and raves segment looks at the massive failure of Pepsi’s latest advertisement.