SMC: School Marketing and Communications
About This Show
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. The education industry is an increasingly competitive one - a school is a business, and a marketing strategy can no longer be an afterthought.
Most Recent Episode
95: learn from your content marketing failures
< 1 day ago
Brad and Scully discuss how Cornell Tech communicated their amazing projects using content marketing. In addition, they examine how to learn from your content marketing failures; and questions you must ask any potential advertising technology partner. This episode’s commonly asked school marketing question looks at boosting your social media engagement without spending more on advertisements. This week’s school marketing example: An emotional video campaign by St Ives Home Care with inspirational stories from seniors. The rants and raves segment looks at the political nature of many of the Super Bowl advertisements this year.