SMC: School Marketing and Communications
About This Show
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. The education industry is an increasingly competitive one - a school is a business, and a marketing strategy can no longer be an afterthought.
Most Recent Episode
86: interview with Jonathan Winchester – mystery shopping in schools
5 days ago
Brad interviews Jonathan Winchester, the founder of Shopper Anonymous, one of the world’s leading mystery shopper companies. Brad and Jonathan discuss the application of mystery shopping in schools and how it differs to retail mystery shopping. In addition, they examine the company’s experience with academic institutions, particularly in the UK. They discuss six key areas discovered by mystery shoppers that schools continually seem to struggle with and some common school practices that mystery shopping often proves wrong. Brad and Jonathan conclude by looking at what schools should be focusing on to improve student’s wellbeing and enrolments.