PSM: Professional Services Marketing
About This Show
Insights into the world of professional services marketing, presented by Brad Entwistle and Andrew Sculthorpe. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.
Most Recent Episode
95: three outstanding online marketing tools
Brad and Brendan Schneider, Director of Advancement at Sewickley Academy, Pittsburgh, discuss video benchmarks to be aware of. In addition, they examine the latest global internet trends; and the role of a Net Promotor Score at your firm. Brendan also shares his top three online marketing tools. This week’s professional services marketing example: the new podcast from The Scots College, Sydney. The rants and raves segment looks at behavioural data and how it should be used.