PSM: Professional Services Marketing
About This Show
Insights into the world of professional services marketing, presented by Brad Entwistle and Andrew Sculthorpe. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.
Most Recent Episode
64: set up the best blog for your firm
Brad and Scully discuss the Olympics and three contradictions that define the Olympics brand. In addition, they look at four ways to productively train your marketing team; and how to keep coming up with new blogging ideas. This episode’s commonly asked professional services marketing question looks at how to set up the best blog for your firm. The professional services marketing example: a clever marketing campaign from the Swedish Tourist Association. The rants and raves segment looks at how some brands are starting to question whether they over-invested in digital marketing.