PSM: Professional Services Marketing
About This Show
Insights into the world of professional services marketing, presented by Brad Entwistle and Andrew Sculthorpe. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.
Most Recent Episode
72: make your blog go viral
Brad and Scully discuss Facebook’s issue with fake news. In addition, they examine the strength of the content management system, WordPress; and Google’s 200 ranking factors. This episode’s commonly asked professional services marketing question looks at five ways marketing analytics is broken and how to fix it. This week’s professional services marketing example: How to make your blog go viral. The rants and raves segment looks at how big changes from Facebook, Snapchat and Pinterest will affect marketers. Episode links: Is Facebook in danger of becoming the next Taboola? https://contently.com/strategist/2016/11/16/facebook-fake-news-problem/ Why WordPress isn’t scared of Facebook, Snapchat, or the future of publishing https://contently.com/strategist/2016/11/08/wordpress-publishing-future/ Google’s 200 ranking factors: The complete list http://backlinko.com/google-ranking-factors# Five ways marketing analytics is broken (and how to fix it) http://www.marketingprofs.com/opinions/2016/31067/five-ways-marketing-analytics-is-broken-and-how-to-fix-it What makes one million people read, share and subscribe to a blog? https://www.marketingmag.com.au/hubs-c/makes-one-million-people-read-share-subscribe-blog/