PSM: Professional Services Marketing
About This Show
Insights into the world of professional services marketing, presented by Brad Entwistle and Andrew Sculthorpe. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.
Most Recent Episode
interview with Adam Marshall - brand safety
< 1 day ago
Scully interviews Adam Marshall, Managing Director of Carat Perth – the fastest-growing global media agency. Andrew and Adam discuss the definition of media buying and the role it plays in the media industry. Adam then differentiates the media buying process and the media planning process. He also talks about the importance of measurement in the media industry and its role in demonstrating effectiveness and efficiency. Scully and Adam also discuss brand safety, the dangers that social media can create for your firm’s image, and programmatic media trading.