PSM: Professional Services Marketing
About This Show
Insights into the world of professional services marketing, presented by Brad Entwistle and Andrew Sculthorpe. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.
Most Recent Episode
67: interview with Lee Frederiksen – growth strategies
7 days ago
Brad interviews Lee Frederiksen, Research Director of Hinge Research Institute, dedicated to studying high-growth professional service firms and their clients. Brad and Lee discuss the 2016 High Growth Study and why Hinge perform the study annually. In addition, they consider five growth strategies used by professional services firms to grow their business. Another interesting point discussed is the comparison of organic growth versus growth through acquisitions. Finally, Lee shares insights on the growth benefits of being a visible expert.