PSM: Professional Services Marketing
About This Show
Insights into the world of professional services marketing, presented by Brad Entwistle and Andrew Sculthorpe. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.
Most Recent Episode
91: revenue as a key performance indicator
4 days ago
Brad and Scully discuss the reason why you shouldn’t use revenue as a key performance indicator. In addition, they examine the fact that Google and Facebook now control 20 percent of global media ad spend; and displaying culture through your brand. Brad and Scully interview Rita Kilroy, imageseven Senior Account Manager, on lead generation and inbound marketing. This week’s professional services marketing example: fixing inappropriate advertising mistakes the correct way. The rants and raves segment looks at how to persuade your boss to pay for your marketing training.