PSM: Professional Services Marketing
About This Show
Insights into the world of professional services marketing, presented by Brad Entwistle and Andrew Sculthorpe. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.
Most Recent Episode
93: who is responsible for customer service?
Brad and Scully discuss who is responsible for customer service; and the evolution of inbound content. In addition, they examine the role of SEO and how it fits in with what your audience wants. Brad and Scully interview Suzanne Willcock, Senior Account Manager at imageseven, on the topic of visual identity. This week’s professional services marketing example: an informative piece of content marketing from Deloitte. The rants and raves segment looks at the schools funding debate.