PSM: Professional Services Marketing
About This Show
Insights into the world of professional services marketing, presented by Brad Entwistle and Andrew Sculthorpe. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.
Most Recent Episode
81: boost social media engagement
< 1 day ago
Brad and Scully discuss how Cornell Tech have used content marketing to tell the world about their amazing projects. In addition, they examine the learning opportunities that can be obtained from marketing mistakes; and questions you must ask any potential advertising technology partner. This episode’s commonly asked professional services marketing question looks at how to boost social media engagement without spending more on advertisements. This week’s professional services marketing example: An excellent example of storytelling from St Ives Home Care. The rants and raves segment looks at the further politicisation of many of the advertisements at the Super Bowl this year.