About This Show
Welcome to the IDC TechTalk podcast series. Here we will be connecting with our leading analysts talking about trends and challenges faced by the IT industry today.
Presented by Miles Dawson and managed by Khushbu Bohra and Jamie Hutchins.
For more information please contact - Khushbu Bohra on +44 20 8987 7146.
Most Recent Episode
Episode #8 - People, Process and Technology in Marketing
Marketing is a state of flux. Marketing automation enabled Marketing to capture, track and target sales leads. But now the game has changed again. Customer experience (CX) is the new kid in town. And CX requires a softer, more emotionally intelligence approach to marketing, working with Sales and Service Departments to build trust, loyalty, and customer advocacy.
But what does this mean for the CMO, Marketing systems & applications, and recruitment? And where does AI fit in? In this podcast, Gerry Brown, Research Director for Customer Experience, sits down with Miles Dawson to reveals the answers using IDC's latest European research data insights and discusses the key trends and best practices.