The Full Monty
About This Show
In-depth commentary and analysis as a complement to the industry-leading weekly newsletter The Full Monty. You'll find insight, wit and trivia packed into this 15-minute show that will give you a better sense of what's affecting the technology, communications and marketing industries and how you can move your business ahead.
Most Recent Episode
Episode 15: A Trust PSA and Stop Your Internal Fighting
1 day ago
When you're trying to change hearts and minds, is it an immutable concept that you should also be honest with people? How far can the envelope be pushed in pursuit of a public service? Who owns social, content, and customer relationships? Does it matter? Should it? Links Be sure to check out other major stories from the October 24th edition of the newsletter: Global spending on newspaper advertising is expected to drop by 8.7% in 2016, and publishers are cutting costs and restructuring. It's particularly troublesome, given that the overall global ad market is expected to grow 4% this year to $529.1 billion, with a 14% acceleration in digital-ad spending. Advertising on Facebook is always changing. Check out the five major shifts in Facebook advertising that all marketers should know about. Is the self-driving car un-American? Given that so much of our culture has been car culture, the advent of autonomous vehicles may reframe our view of the self.