You are fully in control over your food choices, right? Well, we know that a wide range of rules govern how we act, and even our beliefs, when we are with different groups of people. Social psychologists characterize this influence as 'social norms,' and guess what? This influence affects eating, too. In this latest episode of humanOS radio, I interview Emma Templeton from Thalia Wheatley's lab at Dartmouth and Michael Stanton, Assistant Professor, Department of Nursing & Health Sciences, California State University, East Bay. Recently, they published a study in the journal, PLoS ONE, that elegantly tests the influence of social norms on the perceived healthfulness of food and also eating behavior. Listen here to hear more.