Market The Brew
About This Show
The Market The Brew podcast was created for people with a passion for craft beer that want ideas, inspiration, and resources for taking craft beer(s) to market. Specifically, brewery owners; brewery marketing staff; sales/distribution people; and marketing service providers with a focus on the craft beer industry.
This is a weekly exploration of the marketing of craft beer. Our conversations include reviewing actual case histories of most unique, exciting and effective strategies, campaigns, and promotions. Digging into how problem or opportunity was identified; what was the thinking/idea and where did it come from. What worked and didn’t work. And, the results produced in the marketplace.
Our vision is that Market The Brew will be a source of ideas, inspiration, and marketing resources.
Most Recent Episode
Episode 019: Annual Summer Seasonal Packaging Design Contest
3 days ago
I’m Today's guest has been running a brilliant annual promotion for 15 years. It draws engagement from his community and every year honors and acknowledges a different local art student. The D.L. Geary Brewing Company was incorporated in October 1983 by today’s guest, David Geary and his wife Karen. They shared the vision of producing world class products on a small scale for the local Portland, Maine area and that region of the good ole US of A. In the winter of 1984, David began a period of training and research in Scotland and England. With the help of Peter Maxwell Stuart, a Scottish nobleman and brewer who arranged introductions and itineraries, he worked in a half-dozen small commercial breweries from the highlands of Scotland to the south coast of England. Since then, Geary’s has spread distribution to fifteen states along the eastern seaboard and as far west as Ohio.