How To SaaS
About This Show
Have you ever wondered about what other SaaS companies are doing to grow their business? What channels are they experimenting with? Where are they finding traction?
Welcome to How To SaaS — the go-to podcast for growing your cloud software company. Hosted by growth strategist Shiv Narayanan, Founder of How To SaaS and the CMO of Wild Apricot — the #1 membership software for small associations and nonprofits.
Each week will bring you interviews with founders, CEOs and growth leaders who have successfully implemented a growth strategy to help you take your cloud software company to the next level.
Most Recent Episode
Ep34 - Nicholas Kusmich on how to leverage Facebook ads for SaaS companies
On Episode 34 of the How To SaaS podcast, Shiv Narayanan interviews Nicholas Kusmich -- the go-to expert on Facebook ads. Nicholas has worked with all kinds of industry leaders, including Tony Robbins, Robin Sharma, Joe Polish, and many SaaS companies, including SamCart, Zapable and more.
Shiv and Nicholas discuss all the ways in which SaaS companies could leverage Facebook ads as a new channel of acquisition. A lot of SaaS companies are leaving money on the table by ignoring low-hanging fruit on Facebook.
Check out Nick's latest book: Give - The Ultimate Guide To Using Facebook Advertising To Generate More Leads, More Clients and Massive ROI. You can get the book here: www.givebook.info