About This Show
Sharing hospitality industry tips and advice for hoteliers on the topics of Quality and Service. Listen in for regular interviews from the hospitality industry professionals with a proven reputation for success.
Most Recent Episode
027: Effectively Using Online Feedback and Reviews, with Daniel Craig - Hospitality Academy
Thanks to social media, reviews are available to anyone almost anywhere at the touch of a button. But many hoteliers and management staff in the travel industry don’t know how to handle both negative and positive online guest feedback.
Our guest today, Daniel Craig, has the answers!
Daniel spent most of his career in the hotel industry until he left his role as general manager to found Reknown. Reknown is a digital marketing and online reputation management consultancy for the travel industry.
On this episode of Hospitality Academy, he joins us to share how and why he founded his company, how to handle sharing negative and positive feedback as well as the four main steps to managing your online reputation.
Essential Learning Points From This Episode:
* How guests are like private investigators.
* What are the best ways to gather online guest feedback?
* How often and when should you share feedback?
* Why the guest is and isn’t always right.
* The most important voice at staff meetings, and why it is absent so often.
* And so much more!
Like so many others, Daniel’s hospitality career began as a front desk clerk. He worked his way up ultimately into management roles in Sales & Marketing before becoming a general manager.
During his time as a GM, someone left a review on TripAdvisor recommending he be fired! Fortunately, the owner of the hotel didn’t follow through on the reviewer’s advice, but it showed Daniel that social media was going to have a huge impact on the hotel and travel industry.
Not long after he left his GM position to pursue his second career of being a writer of mystery novels that are set in hotels. As a mystery writer, he was struck by how travelers have become like private investigators. They arrive at hotels, scrutinize everything, take photos and videos and interview witnesses (other guests) and then post their findings online.
It’s great when the guests/PIs are singing the hotel’s praises but not so great when they post bad reviews. In fact, those negative reviews leave many hoteliers feeling exposed by social media and helpless regarding online reviews.
Daniel explains on this episode that hoteliers, GMs, and owners have more control and influence than they might think. With his c