About This Show
Sharing hospitality industry tips and advice for hoteliers on the topics of Quality and Service. Listen in for regular interviews from the hospitality industry professionals with a proven reputation for success.
Most Recent Episode
029: Digital Marketing For The Hospitality Industry, with Amanda Singer - Hospitality Academy
In today’s world of websites, Facebook ads, email campaigns, and the Internet, how has marketing evolved in the digital age? And how has digital marketing evolved for the hospitality industry?
On this episode of Hospitality Academy, Amanda Singer formerly with IHG joins us to talk about digital marketing, performance marketing and how they can and should both be utilized by any hotel, motel or other organization in the hospitality industry today.
Amanda is a digital marketing and performance marketing expert who shares how marketing has changed over the last 10 years, what digital marketing is versus performance marketing and how to implement both if you are an independent hotel versus a big brand. We also talk about many other topics including what search engine optimization (SEO) actually is. Hear it here on episode 29 of Hospitality Academy!
Essential Learning Points From This Episode:
* Digital marketing vs performance marketing: what’s the difference?
* Is social marketing a form of digital marketing or performance marketing?
* Why you must have a website, especially if you are an independent hotel.
* SEO: what it is and why it matters.
* What does it mean when you buy a keyword and how do you do it properly?
* And so much more!
Amanda Singer has been in the hospitality industry for over 20 years; she started working at the front desk of her hometown’s hotel in high school because she didn’t want to work in fast food! Then when she went to college she applied for a job at the local Holiday Inn, and got it. She briefly went into teaching after college but came back to hospitality and has been with the Holiday Inn family almost her entire career.
She eventually found herself with IHG corporate, concentrating mostly on learning, performance improvement, education, onboarding, and certification. But about six years ago she took a risk and did something different by joining the loyalty and marketing side of the industry at IHG.
Her world was opened to a new form of marketing when the loyalty team was merged with digital marketing. She was lucky enough to be exposed to the digital marketing and performance marketing side of IHG and she found it fascinating! She believes digital marketing is where t