Hit the Mic with The Stacey Harris
About This Show
Hit the Mic with The Stacey Harris is the must hear podcast for women entrepreneurs ready to get their message out online without feeling like a douchebag.
Listen in as Stacey and her guests talk about marketing, social media, business, and making it all work in your life. Each Tuesday Stacey answers questions from listeners and shares the latest in information from the online marketing space.
The Stacey Harris is a powerhouse online entrepreneur helping her clients reach rock star status with communities full of raving fans who follow them anywhere. She has a passion for building and being active in communities and teaching folks to use networking to build relationships that grow businesses.
Her passion for rock stars goes back to her roots, she graduated with a degree in audio engineering ready to take the music scene by storm. She quickly started working with an up and coming record label finding bands to sign and feature on their web radio station. Now returning to her web radio roots Stacey is the host of her own show Hit the Mic with The Stacey Harris.
You can find out more and connect with The Stacey Harris at www.thestaceyharris.com and over on Twitter at @TheStaceyHarris.
Most Recent Episode
How to Set Your Facebook Ads Budget
7 days ago
Welcome to episode 337 of Hit the Mic with The Stacey Harris. Continuing our February theme with Facebook ads, I want to talk today about setting your budget and I want to highlight a couple of expenses that maybe we don't consider when we're looking at a Facebook ads budget because sometimes things pop up that we don't think about. I want to highlight some of those things, and why they need to be factored into your overall budget. One of the most common questions I get is how much should my Facebook ads budget be? We talked a little bit about budgets last week when we talked about should you be using Facebook ads as part of your launch and I want to touch on this briefly. There is no right answer to what your Facebook ads should be. There is no, it has to be XYZ or you won't be successful. What happens though is your Facebook ads budget is going to dictate the other things you do as far as how many different campaigns you run, or how many different ad sets you run or where you run them or for how long you run them, to what kind of audience you run your ads to and how big the targeting range is for your ads. There is no magic number as you have a higher budget, you will probably get more results. Not necessarily better results, but more, not because one budget's better than the other, but because you have more to spend so that you can do it for longer and you can reach more people and things like that. That's something to consider but there's not one magic answer to what your Facebook ads budget should be. The biggest thing you need to remember is that when your Facebook ads budget is any size, you have to pay attention to the targeting because no matter how much you're spending, if you want to be spending smart, you have to be speaking to the right people. You have to be targeting to your audience. That's where going back to the drawing board and knowing exactly who it is you're talking to is mission critical. If you're skipping that step, you're leaving a lot of money on the table. Now before I go any further down this rabbit hole of budgets and targeting and things of that nature, I want to highlight a couple of places where you may be spending money that you don't realize needs to be part of that budget. The big one is graphics. If you're hiring someone to create graphics or you're paying for a gra