Hit the Mic with The Stacey Harris
About This Show
Hit the Mic with The Stacey Harris is the must hear podcast for women entrepreneurs ready to get their message out online without feeling like a douchebag.
Listen in as Stacey and her guests talk about marketing, social media, business, and making it all work in your life. Each Tuesday Stacey answers questions from listeners and shares the latest in information from the online marketing space.
The Stacey Harris is a powerhouse online entrepreneur helping her clients reach rock star status with communities full of raving fans who follow them anywhere. She has a passion for building and being active in communities and teaching folks to use networking to build relationships that grow businesses.
Her passion for rock stars goes back to her roots, she graduated with a degree in audio engineering ready to take the music scene by storm. She quickly started working with an up and coming record label finding bands to sign and feature on their web radio station. Now returning to her web radio roots Stacey is the host of her own show Hit the Mic with The Stacey Harris.
You can find out more and connect with The Stacey Harris at www.thestaceyharris.com and over on Twitter at @TheStaceyHarris.
Most Recent Episode
Does 24 Hour Social Media Matter
4 days ago
Welcome to Episode 346 of Hit The Mic with The Stacey Harris. So Facebook launched stories much like we've seen on Snapchat for a longer time now and Instagram for quite a while now. We now have the option to share stories on Facebook and so today I wanted to have a little bit of a conversation around this idea of short-term content and its value in our overall marketing plans. Where does this content fit in our big-picture strategy? Does it really hold any value for us from a marketing perspective if it disappears? Goes away so quickly. 24 hours is not that long of a time obviously. So let's talk about that. And I encourage you to come into the private community on Backstage and share your thoughts, especially as we go into next week. while on May 1st you guys will get access to the full training on how to use this stuff and how to make this stuff work for you. We'll do a quick Snapchat review on there, quick Instagram review on there. Facebook stories review and we'll have some training on how to create content once and share it to the multiple channels in a way that makes sense. If that's something you want to do so check that out. I wanted to talk about this kind of theoretically today, kind of strategically how does this fit? So, first of all it's got to be more than marketing messages. Just like with any other channel the same rules apply when it comes to not being all sales, all promo, all the time. And I think that's one of the big mistakes we're seeing people make right now is there is a ton of actual promo content coming through those channels because the promo does disappear. So every day your posting on Instagram stories or Snapchat or Facebook stories or wherever it is that is your medium of choice and saying, "Don't forget to join this program. Don't forget to join ... " XYZ and that's kind of all you're showing. And so, we need to make sure that we're mixing that in with personality. Behind the scenes, those kind of pieces that really prop up the promo so that when the promo does come I'm going, "Oh yes, totally. I want in. Because I see the way he runs his business. I see the opportunity she has because of the things she's done. I see how he works with his team ... " Whatever it is for that business.