Higher Ed Live
About This Show
The Higher Ed Live network offers live webcasts each week for professionals in higher education. Our programming focuses on on the emerging role of social media and digital media marketing in higher education, admissions, advancement and student affairs. Broadcasting live every Tuesday, Wednesday, and Thursday, each week’s episodes feature exclusive interviews with professionals from colleges and universities across the country; journalists; consultants; and other thought leaders. Tackling new topics with each broadcast, we aim to foster knowledge sharing and to be a trusted source of information for higher education professionals around the globe.
Most Recent Episode
Higher Ed Live: Special Edition - Metrics Reporting Made Simple
Jun 30 16
Digital marketing professionals are responsible crafting effective audience-centric campaigns. These campaigns are complex, including email, website, social media, search and constituent data. You can't understand whether or not a campaign is effective or where the opportunities lie if you don't track the right campaign metrics across all of these platforms. In this episode of Higher Ed Special Edition, learn how to measure the success of your digital efforts and how to report them back to your senior leadership and campus stakeholders in a format that is simple to maintain and understand.