Wedding Photography Podcast
About This Show
The Wedding Photography Podcast is a weekly podcast (every Thursday) providing business tips, inspiration, and lessons learned to help wedding photographers go full-time and become successful. It's hosted by Henry Chen of Aevitas Weddings, a wedding photographer based out of Los Angeles with almost a decade of experience photographing over 400 weddings.
Most Recent Episode
Tips On Successfully Rebranding Your Wedding Photography Business
4 days ago
EPISODE #48: WHY I DECIDED TO COMPLETELY REBRAND MY BUSINESS A YEAR AGO If your business seems stuck, your next step may be a complete rebrand. The elevator speech of my rebranding process, and the events that led to the eventual tipping point. What if I wanted to introduce video to my company? How rebranding helped me keep up with technology. Changing the name of your business can have some technical drawbacks that need to be considered. Challenges of a rebrand can create more questions than answers, so it is key to know how to navigate the change. Reviews can save your business in critical times of change. Creating a name that encompasses your values can elevate your brand. To smooth out the rebrand, use your old business website as a “Band-Aid" for the transition. Rebrand launch: was it worth all the investment? Are you thinking of rebranding? Here are some critical questions to consider. Conclusion: Coming up on future episodes: Outline of this episode: [0:27] Introduction to episode and recap of last week's information. [3:39] Reading a review from a listener. [6:01] Overview of today's topic, rebranding. [8:15] The elevator speech of my rebranding process. [23:37] Discussing the technical aspects of a business name change. [27:00] The challenges of the rebrand. [29:33] How reviews saved my business during the rebrand. [30:53] The meaning behind the name Aevitas Weddings. [39:49] Understanding how to use your old website as a "Band-Aid". [42:15] The official launch of Aevitas Weddings. [52:44] Critical questions to ask before rebranding. [55:12] Conclusion and wrap up. [57:59] Coming up on future episodes. Resources and links mentioned in this episode: https://www.youtube.com/c/weddingphotographypodcast — YouTube channel. https://www.patreon.com/wpp — WPP Patreon page. http://www.aevitasweddings.com — my wedding photography company website. https://www.instagram.com/weddingphotographypodcast/