The BOPCAST with Hélène Scott: bite-size personal brand and online business tips for your entrepreneurial adventures.
About This Show
Crafted for the daring and soulful entrepreneur, the BOPCAST offers up bite-size tips along your day-to-day adventures as an online business builder.
With a focus on how to build a Personal Brand Business online, topics range from: building your Brand On Purpose® (brand story, customer experience, messaging, how to stand out in a crowded marketplace and attract your 'perfect-fit' people), the practical day-to-day of building an online biz (audience building, marketing, platforms, opt-ins, offerings), and creative solutions to the unique mindset challenges that solopreneurs face as they evolve (both personally and in their biz) while building the business of their most daring design.
With a background in graphic, web and user experience design, plus years of building brands and start-ups from the ground up — Hélène Scott offers up a unique feminine voice in the online business world with a playful, non-guru and highly intuitive approach on how to craft a brand and business that is undeniably YOU (which in turn can’t help but attract the very people you most want to work, serve and play with).
Most Recent Episode
BOP 016: TEST & PIVOT (what it is & why it’s invaluable)
1 day ago
In the last episode I spoke with Rachel Moriarty, an interior designer and self-proclaimed introvert, who woke up one morning with a “divine download” to try out Facebook Live via a self-imposed 30 day challenge. The result of what it did for her business is astounding and HOW it all went down is a perfect “real life” example TEST & PIVOT in action. So… what is TEST & PIVOT, and why do I talk about it all the time? First a quick backstory… I was a designer and brand/creative director in Silicon Valley when the Lean Startup method came onto the scene. (somewhere along the line I started referring to it as TEST & PIVOT because that was simply my main takeaway) The methodology came about as a solution to the old way of doing business: spending all of your time and resources to build a product before you realize it is viable to the people you're serving. The new approach, however, is to test small and pivot quickly in short increments, and to build your product as you receive feedback to know if it is falling short or what more is required, then continue from there. How it pertains to YOU If you take this concept to your personal brand business, it suddenly gives you an easy framework to incrementally build your business so it’s not only viable to the people you serve… but is in complete alignment with YOU (i.e. you’re actually building the business of your dreams… not the cookie cutter stylings, or based on any should do’s… your biz YOUR WAY, all the way). Regardless of whether you're just starting out or have been in business a few years, there are at any given time a lot of unknowns. How are your packages going to look? Is your brand reflecting your true voice? What social media platforms work best for you? Will you offer retreats, workshops and/or speaking gigs? How else will you market yo