The BOPCAST with Hélène Scott: bite-size personal brand and online business tips for your entrepreneurial adventures.
About This Show
Crafted for the daring and soulful entrepreneur, the BOPCAST offers up bite-size tips along your day-to-day adventures as an online business builder.
With a focus on how to build a Personal Brand Business online, topics range from: building your Brand On Purpose® (brand story, customer experience, messaging, how to stand out in a crowded marketplace and attract your 'perfect-fit' people), the practical day-to-day of building an online biz (audience building, marketing, platforms, opt-ins, offerings), and creative solutions to the unique mindset challenges that solopreneurs face as they evolve (both personally and in their biz) while building the business of their most daring design.
With a background in graphic, web and user experience design, plus years of building brands and start-ups from the ground up — Hélène Scott offers up a unique feminine voice in the online business world with a playful, non-guru and highly intuitive approach on how to craft a brand and business that is undeniably YOU (which in turn can’t help but attract the very people you most want to work, serve and play with).
Most Recent Episode
BOP 017: The Tricky Thing About Launches (on-air coaching session)
Expectation. Perfection. Fear. Procrastination. Doubt. A sampling of the “gremlins” present (in our hearts & minds) during the very fragile and delicate time when we put our things out into the world. When we launch. Not to mention mental loops like… Is anyone going to register/sign-up/buy..? Did anyone read my last blog post/email/social media post? And if they DID read it, did they get anything out of it?!? Sound familiar? What shows up for you when you put yourself out there? In this week’s On-Air Coaching Episode I dive in with solopreneur Susan Williams-Goebber to uncover a hidden (and self-sabotaging) way in which she’d been holding herself back in her business. Be sure to listen in to find out what NOTE she’s going to tack up on her wall to remind herself for the next time she launches. Key takeaways from the coaching session: Why Susan was holding back online and how to go/push through the fear that shows up The fear that shows up (for all of us) in the UNKNOWN of whether what you are putting out there will work A valuable tip on re-framing your mindset Testing & Pivoting around a launch Awareness of the emotional drain and how to be pro-active in your self-care Bottom line… launching is hard and takes a toll – emotionally, physically & mentally. So it’s important to take the time to know what ‘gremlins’ show up for you and how to best take care of yourself (having practices, tools and systems set up to support you through this time). xo, Hélène :: Links & Resources Mentioned: BOP 011: Launching and Self-care (in the vacuum of no response) BOP 010: Set Your Biz True North (and keep your brand & business in alignment) BOP 05: How to Take ACTION on your Biz ideas (using BO