Hawke Media Podcast: Digital Marketing | Entrepreneurship | eCommerce | Social Media
About This Show
The Hawke Media Podcast is dedicated to helping entrepreneurs and executives crush the digital marketing game. Each episode features an interview with an entrepreneur, executive, or thought leader, discussing topics like: media buying, influencer marketing, Facebook ads, SEO, SEM, email marketing, social media, creative, retargeting, content marketing, branding, UX/UI design, content amplification, social acquisition, affiliate marketing, and more.
Most Recent Episode
27: 3 Ways to Improve Digital Marketing with Customer Intelligence w/ Andreea Gleeson
There is no one place to go to obtain customer intelligence; you have to get it from lots of different points. For digital music distributor TuneCore, the key to their success has been taking what they’ve learned from various initiatives and bringing them together to get a more holistic picture of their customers—and at the same time identifying those segmentations they need to do to better target based on the customer’s needs. Andreea Gleeson is TuneCore’s VP of Marketing and Product. In this episode, she explains why customer intelligence is so important to your marketing success.