Hawke Media Podcast: Digital Marketing | Entrepreneurship | eCommerce | Social Media
About This Show
The Hawke Media Podcast is dedicated to helping entrepreneurs and executives crush the digital marketing game. Each episode features an interview with an entrepreneur, executive, or thought leader, discussing topics like: media buying, influencer marketing, Facebook ads, SEO, SEM, email marketing, social media, creative, retargeting, content marketing, branding, UX/UI design, content amplification, social acquisition, affiliate marketing, and more.
Most Recent Episode
15: Thought Leadership Marketing Sells Itself w/ Heather Taylor
6 days ago
There’s nothing worse than being heckled by a salesman when you have no interest in the product. In the same way pushy marketing, especially from an unknown source, is not going to generate the type of traffic you want your business to have. This week, Tony had the pleasure of speaking with Heather Taylor, Director of Creative Strategy for North America at The Economist. Heather creates RSPs to figure out the best content programs for a desired audience. The Economist was founded in 1843, and because of that, they have become the go-to authority on the economy and the numerous factors that are affected by it. Heather tries to use a mix of events and media to reach The Economist’s audience in creative ways that invite the consumer in, rather than dragging them in by their shirt tails.