Hawke Media Podcast: Digital Marketing | Entrepreneurship | eCommerce | Social Media
About This Show
The Hawke Media Podcast is dedicated to helping entrepreneurs and executives crush the digital marketing game. Each episode features an interview with an entrepreneur, executive, or thought leader, discussing topics like: media buying, influencer marketing, Facebook ads, SEO, SEM, email marketing, social media, creative, retargeting, content marketing, branding, UX/UI design, content amplification, social acquisition, affiliate marketing, and more.
Most Recent Episode
20: 3 Ways to Hack the Mind of the Online Shopper w/ Jennie Wong
< 1 day ago
The key to understanding the online shopping experience is to start with a realization: The device your shopper is using to buy things with is not the thing they’re holding in their hands: it’s the thing between their ears. In this episode Dr. Jennie Wong, author of 7 Ways to Hack the Mind of the Online Shopper, makes the case that the real hardware of eCommerce is the human brain. Listen in as she walks through 3 of the 7 steps in her book to truly understand the mind of your online shoppers.