Talking About Everything with Harry Hawk.
About This Show
Talking About Everything: A podcast with Harry Hawk. Speaking about society, marketing, food, technology, media, fun & games, education, funny stories, odd art, + everything else… New episodes every Thursday plus specials and news bulletins. Talk back on Twitter @hhawk. Harry would like to talk to you too! So let us know what you want to talk about!
Most Recent Episode
Memes Monetization and Data Privacy
7 days ago
Targeting memes with personal data (i.e., Facebook reactions) has been suggested as Cambridge Analytica's low cost "support strategy" for Donald Trump's presidential campaign.
Brands can use the same or similar tools; in this episode I talk with researcher and personal data entrepreneur Paul Dehaye about data privacy, using memes to "collect" and "share" segments of consumers and the monetization of personal data.
Data About You
Dr. Paul Dehaye wants to liberate (for your benefit) data accululated when brands track your online activities - @hhawk
Digital marketing tools used to sell branded products are also used in Elections.
Policies that protect political speech, including "anonymous pamphleteers " (link) can also be used to subvert elections.
They say they don't keep that data - Paul Dehaye
Policies enacted protect consumer privacy may also be making it hard for consumers to learn how they are being tracked, monitored and segmented.
Whither Data Privacy?
It might seem like the primary goal of data privacy is to keep your information safely in your own hands.
Companies "enhance" your personal data and then horde it - @hhawk
The reality is that businesses buy and sell your personal data. Then they segment, cluster, and augment your data with historical and real time information.
They hide what they know about you - @hhawk
The same laws that protect personal data from hackers (and illegal use) also make it hard to discover what large social networks know about you, how they know it, and where the information was found.
#Facebook forced to disclose more information about its ad targeting by @podehaye https://t.co/XnQNl4eeiT #adtech pic.twitter.com/v5HgIbjpSz
— Marcus Sarmento (@msarmento42) February 19, 2017