David Heimann is the Co-founder & CTO of Purple. David is originally from Gothenburg, Sweden but came to the US for school. Having always been more technical, he focused on the business side of things. After graduation, he took on several sales roles to deepen his skills before joining a development studio called InfiniOne. There David really learnt the in-and-outs of product management and operating as a lean startup. David is now working on his own company, Purple, which he helped launch by working with Rebecca Harris. Originally a long content format website dedicated to political news and information, Rebecca and David noticed that people - especially their peers - didn’t seem to be connecting with the content they were creating. So they re-imagined the format and discovered that SMS and Messaging apps were a more popular way to share and engage with their audience. Purple was then accepted into the Techstars New York accelerator and continues to grow its reach as a platform. David joins us to share his story, how he started his career in tech, some of the most valuable startup lessons he learnt while building products for other people, what it was like going through Techstars, why Messaging is such an engaging medium, and much more!