Grow My Revenue Business Cast
About This Show
The Grow My Revenue Business Cast with Ian Altman – Unconventional strategies for Selling, Innovation, and Leadership. Ian interviews some of the brightest minds who share proven methods to help YOU achieve success and grow revenue with integrity.
Every episode concludes with a quick recap of Actionable Steps you can take to deliver tangible, immediate results for your business.
More About The Business Cast Host
As an internationally respected business expert Ian, draws on his experience as a former CEO of two decades to help people and organizations achieve their business objectives. Through his energetic and interactive talks, Ian engages audiences from beginning to end to ensure they leave with actionable take-away messages they can immediately put into practice.
Ian is a weekly contributor to Forbes.com and two-time bestselling author on how to successfully grow business with integrity.
Grow Revenue in a Way Everyone Can Embrace…
Even Your Customer.
Discover more at http://www.IanAltman.com/business-cast/
Most Recent Episode
080 Tom Webster | Business Lessons About Polling Audiences From The Recent Presidential Election
< 1 day ago
The most recent presidential election in the United States proved that predicting – or as my guest today calls it, ‘probability calculation’ – is a dangerous way of reading an audience. It essentially amounts to throwing darts at a board, he says.
If companies want to create products and services that best meet the needs of their ideal customers, they need to have solid research to support their business objectives – otherwise they might wind up guessing at the wrong outcomes.
On today's episode, I talk to Tom Webster, Vice President of Strategy and Marketing for Edison Research, the organization behind exit polling for national elections in the U.S. For more than two decades, Tom has conducted political polling for some of the most contentious elections in U.S. history, as well as market research for some of the top companies across the nation. What he’s learned about the role of research in business decisions may surprise you.
“You need the input,” Tom says. “There’s no such thing as a perfect study. There’s no perfect piece of input. But it’s a lot better to fly with instruments you can correct, than to fly with no instruments at all.”
Tom and I talk about President Trump’s surprising victory, the need for diverse points of view in boardrooms across corporate America, and what to do to really have your finger on the pulse of your audience. I know you're going to love this discussion, and you're going to learn a ton on this edition of Grow My Revenue!
Listen to this episode and discover:
· How you can gather and distill insights about your audiences.
· The misconceptions people had about the most recent U.S. presidential election.
· Why President Donald Trump is what pollsters call a 'black swan'.
· How bias plays a role in different types of polling.
· How to get the right type of qualitative and quantitative information to · really have a finger on the pulse of your audience.
· And so much more!
As a polling expert and survey researcher, Tom Webster is the man companies go to when they want a snapshot of what’s happening with their clients today, and the data trends that have happened over time. There’s a big difference, he says, between forecasting outcomes and predicting them.
“Once you start getting into the business of, ‘Here’s what’s going to happen in the future,’ you get into a very different business,” Tom says.
That's why he’s not a fan of ‘probability calculator
Rated 5 out of
Great Mix of Useful Content
Instead of the useless self-promoting stuff you often encounter, this show is clearly focused on the listener. Each episode gives a recap of the key points, so you an enjoy and then put the ideas to work. Nice!
Date published: 2015-09-26
Rated 5 out of
Insightful and Informative
I expected nothing less than incredible content from these two and I was not disappointed. I was blown away by the insightful out-of-the-box discussion, and I'm already looking forward to the next episode!
Date published: 2015-09-28