Grow My Revenue Business Cast
About This Show
The Grow My Revenue Business Cast with Ian Altman – Unconventional strategies for Selling, Innovation, and Leadership. Ian interviews some of the brightest minds who share proven methods to help YOU achieve success and grow revenue with integrity.
Every episode concludes with a quick recap of Actionable Steps you can take to deliver tangible, immediate results for your business.
More About The Business Cast Host
As an internationally respected business expert Ian, draws on his experience as a former CEO of two decades to help people and organizations achieve their business objectives. Through his energetic and interactive talks, Ian engages audiences from beginning to end to ensure they leave with actionable take-away messages they can immediately put into practice.
Ian is a weekly contributor to Forbes.com and two-time bestselling author on how to successfully grow business with integrity.
Grow Revenue in a Way Everyone Can Embrace…
Even Your Customer.
Discover more at http://www.IanAltman.com/business-cast/
Most Recent Episode
70 | Top 2017 Business Trends with Ian Altman
1 day ago
Every year, I give a rundown of the business trends I see in the upcoming year, and today I am sharing the top 2017 business trends with you on this episode of Grow My Revenue.
Specifically, I'll be talking about the different roles in sales today and which role you should be focused on, how the sales process has changed for the buyer and how you can be a key component in that process, as well as crowdfunding to test your ideas, and why you must start segmenting your marketing lists.
Listen to this episode and discover:
· What are the three sales roles, and which should you be evolving into?
· What is the single best sales tool you can have?
· How to use crowdfunding to validate your ideas.
· Why and how monthly recurring revenue changes the value of your business.
· And so much more…
Of the top trends I see coming in 2017, I chose a few to discuss here that are going to have the most impact on your bottom line. The first concept is the three roles in sales: the order taker, the salesperson, and the subject matter expert.
The order taker is exactly what it sounds like: someone in this role simply takes orders and fulfills their customers' requests. Today I explain that this role is being replaced because of the convenience and quickness of online ordering sites like Amazon. If it's easier and it's faster to buy from Amazon, the client will go that route versus going to the order taker.
Next up is the salesperson: this is someone who believes their job is to sell what their company offers to anyone who will buy it.
And finally, there is the subject matter expert. In this role is the person who has enough expertise that the customer would be willing to pay to meet that person, if that's what it took to have a conversation with him or her.
As you might guess, the customer will always want to deal with subject matter expert. That means you must offer this to them; if your competitors do and you don't, you will miss out.
As you begin to evolve your sales roles, you should understand that subject matter experts have high credibility and high integrity, but they will not have skills with follow-through and the sales process. This is where you must pivot: have your subject matter experts supported by sales process and systems experts who will guide them through the sales steps.
Going hand in hand with the subject matter expert trend is knowing and utilizing the buyers' new sales process. The sales cycle for the buyer is different
Rated 5 out of
Great Mix of Useful Content
Instead of the useless self-promoting stuff you often encounter, this show is clearly focused on the listener. Each episode gives a recap of the key points, so you an enjoy and then put the ideas to work. Nice!
Date published: 2015-09-26
Rated 5 out of
Insightful and Informative
I expected nothing less than incredible content from these two and I was not disappointed. I was blown away by the insightful out-of-the-box discussion, and I'm already looking forward to the next episode!
Date published: 2015-09-28