The Expert Interviews Podcast
About This Show
Greg Elwell, host of the show interviews top authors, innovators, thought leaders and marketing experts on topics such as digital and content marketing, conversion marketing, tools and technologies.
Greg is a copywriter at Leadpages where he has written extensively on conversion marketing strategies and best practices for customer success and certification training. Greg's background includes starting and running a digital marketing consulting business for nearly ten years, and a 15+ year career involving field marketing in the wireless industry.
Most Recent Episode
Colin Scotland's Conversion Marketing Success Story
Dec 5 16
Have you ever struggled with low levels of confidence because you just couldn't seem to reconcile your real-world experience with marketing theory and the myriad of techniques you saw in use by prominent digital marketers? Have you ever wondered what's going to really work for your business - your clients? Well if you have, you're in good company. These were the very issues Colin Scotland of Logical Fox Marketing grappled with when trying to synthesize and make sense of a lifetime of experience and learning with sales and marketing - from the market stalls of Liverpool to a successful stab at e-commerce and an online marketing consultancy to brick and mortar shops - this is the story of finding clarity, purpose, and a value-driven approach through Conversion Marketing Certification from Leadpages. Colin Scotland, Logical Fox Marketing It's the story told by Colin Scotland of Logical Fox Marketing and how he overcame uncertainty and confusion to establish a thriving online marketing consultancy serving brick and mortar businesses in and around Liverpool. His passion for helping brick and mortar businesses succeed online involved not just any type of business, but some of the ones that traditionally have been slower to adopt and succeed with online marketing. Businesses in the education sector such as secondary schools needing to increase enrollment; optician businesses who needed to grow their clientele and expand locations, these are the ones Colin focused on. Colin, who once suffered a crisis of confidence found his way forward since becoming Conversion Marketing Certified with Leadpages. "I go into client meetings now, but I'm brimming with excitement, confidence, and passion about the potential of what we can do to massively transform these brick and mortar businesses with the