When it comes to online marketing, one of the most effective ways to gain clients is through testimonials. In this episode, John shares his coveted techniques in making video testimonials that convert! Discover why video testimonials are better, how to dissect and create a convincing testimonial, the 7 techniques John personally use and a mock testimonial between the hosts! In This Episode You'll Discover: * Why you should unleash the power of testimonials? * How first impressions matter? * Adding overwhelming proof on your site. * Why video testimonials are better then written? * Making your testimonials as specific and meaningful as possible. * The big mistakes people make on creating testimonials. * When to ask for them? * Formula of a great testimonial. * The right length of a video testimonial. * How to edit a video testimonial? * Where to place your videos on the website? * Half a dozen techniques that John personally use. * Mock testimonial between the two hosts. Links & Resources Mentioned in This Episode: * Final Cut Pro * Fivver Thanks for Listening & Next Steps! Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note and start or join the conversation in the comments section below? If you enjoyed this episode, please subscribe and leave an honest review for Sales For Profit on iTunes. Ratings and reviews are super helpful and greatly appreciated as it helps us expose this show to a wider audience – plus, we read each and every one of them!