About This Show
From Identity Visuals comes Animalators: curious conversations from the world of animation. On each episode, animator Zac Dixon sits down with members of the animation community to discuss life, art, business and the creative process.
Animalators is part of the Gradient Podcast Network, with new episodes released every other Friday.
Most Recent Episode
Episode 29: Ryan Moore
1 day ago
Ryan Moore is a creative director at Gretel based in New York City. During our conversation we talked about how Gretel handles pitches, the process of boiling down a brand and how to anticipate the evolution of brands. Links: Website- http://gretelny.com IFC Case Study- http://gretelny.com/work/ifc/ Viceland- http://gretelny.com/work/viceland/ Highlights: -Creative directing at Gretel -The company is 11 years old -Viceland Project -Try to boil things down to the ethos of the brand -Working from both sides to the middle -Bringing in the whole team on -Two ways of getting work: pitch vs. direct to work -Boiling something down to a core metaphor -IFC Case study -Every brand evolves -We never pitch things we don’t believe in -Simplicity -Editing or reducing is basically my job -The only way to know the line is to cross it -Managing teams -Learning how to listen…to your client..to the studio -Showing your work to non-designers -Brand changes -Teaching -Moving graphic design -Learning how to let go -Dream Client: A public utility -Favorite Animated Movie: Ratatouille -What does your famil