Episode Info

Episode Info: Learn to tell your business story with infographics, one of the most powerful and effective digital communications tools. Brian Wallace of NowSourcing joins me in this episode of the Go For Launch podcast. Brian is the president of NowSourcing, an industry leading infographic design agency based in Louisville, KY. The agency works with companies that range from small businesses to Fortune 500 firms. Brian also runs a local event to make Louisville a more competitive city (#ThinkBig) and he has been named a 2016 Google Small Business Advisor. Brian began his career in technology, and at one point became chief technology officer at a firm outside New York City. But he wanted more flexibility. He was fortunate to convince the company to allow him to leave and retain them as his first client. While he was good at the IT work, he found he liked marketing more than tech support. So in 2005, he switched his agency's focus and got into social media consulting early. However, the space started getting crowded and in 2008-2008, he decided to specialize in designing and promoting infographics for clients. See below for a great example of their work. NowSourcing has become the top choice for companies who need to tell a compelling story visually. Brian and he team spend weeks, not hours, doing a “deep dive” to understand their client’s message and objectives, design the actual graphic and perhaps most importantly drive traffic through their extensive network of media partners. The company recently launched the first “virtual reality” infographic at South by Southwest.Read more »

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