The Hubcast Podcast Episode 013 Welcome back to The Hubcast folks! As mentioned last week, this will be a weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below including some new HubSpot video tutorials created by George Thomas. Show Notes: Inbound and Content Marketing World Collide Next year HubSpot's Inbound and Content Marketing Institute's Content Marketing World are scheduled for the same dates. What are your thoughts as an attendee? What is your suggestion for a hashtag for this discussion? Mine might be #wellthisstinks, I am sure you can do better. : ) Here is a snippet from Content Marketing World 2014 Here is a snippet from Inbound 2014 As you can see they are both ORANGE, fun and creative so what do we do now? sigh... HubSpot Strategy Inbound as a recruiting tool. Folks, it doesn't only have to be about traffic, leads, and sales. You can train, gather, and employ recruits to your team using the same Inbound tools and tactics. Marcus even talks about how you may even want to write HR/Recruiting content to attract potential employees. I share my personal experience about this scenario as well as what were my 3 dream jobs about 8 months ago and how and why they had earned that position in my heart and mind. HubSpot Tips & Tricks COS Tip How to create a Smart CTA Your customer does not want to see the same thing your prospects see. Take for an example, after you have read "XYZ e-book 101", do you really want to see a CTA for it again? No, you want to see the next step or level in the learning progression. This week I show you how to create a Smart Call To Action in your HubSpot portal. Watch Tutorial Here ** This tutorial is for professional and enterprise customers. CRM Tip How to export a custom view from your HubSpot CRM. You spend time creating custom views for your contacts in the HubSpot CRM, but what about when it comes time for your weekly sales and marketing meeting or the long airplane ride? What if you want to dig deeper into the data? Or your boss wants you to report the hot, warm, and cold leads for the past 30 days… Well, Then it is time to learn how to export your custom views out of your HubSpot CRM portal. Watch Tutorial Here HubSpot Wishlist To email or not to email that is the question! Listener's we have a conundrum (Yes folks, that is the word of the week). You see, In the CRM you do not have to add an email to add someone into the system.