rAVe [Publications]Selling AV – rAVe [Publications]
About This Show
A podcast show dedicated to those selling AV products day-in and day-out. Host Mark Coxon spends each episode giving listeners 5-minutes sales tips to help those in the AV industry.
Most Recent Episode
Selling AV — Episode 48: Start With Free
4 days ago
Sometimes in AV sales, it’s hard to develop rapport and break through the resistance a potential client may initially put up to “being sold”. With that, this week I go against the traditional “ABC” selling philosophy, and instead say to “start with free.”