About This Show
Join us, as we interview remarkable and thought-provoking guests about innovation, leadership and change in the world of business. Whether you are an executive or an intrapreneur, our objective is to help you and your organisation create an entrepreneurial culture, become more innovative, and better able to respond to change. We do this by deconstructing world-class performance from the arenas of business, academia, science and sports. Each week Mark Bidwell will bring you key insights, fresh perspectives, and proven tools you can use straight away to make you more successful professionally and personally. Full show notes available at InnovationEcosytem.com.
Most Recent Episode
037 - Reviving the Swiss Watch Industry: The Remarkable Story of Swatch with Elmar Mock
Dec 19 16
Elmar Mock is the Founder of Creaholic, but he began his career as an engineer in a deteriorating watch industry. Elmar approached top-level management within his company with an insane idea, a new way to completely innovate the industry and improve sales. Everyone thought he was crazy and his co-workers distanced themselves from him, but that turned out to be a good thing. Today’s topics include: ● His experience and frustrations as a young inventor in the dying watch industry and the unique mindset he employed. ● Using examples from the natural world he highlights the diverse approaches to innovation, change, and creation. ● Gives constructive advice for those of us pushing for change, within ourselves, the organizations we work for, and the society we live in. 02:55 - Who is Elmar? 05:10 - Elmar decided to pitch the watch company he was working for an innovative idea. To his surprise, they said yes. 08:05 - The point of innovation is to make the impossible, possible. 10:50 - The watch company and the industry were suffering. They had let go 4,000 people in four years. No one wanted to associate themselves with Elmar and his friend. 14:25 - Did Elmar succeed? How did the project end? 18:45 - How did Elmar come up with the name Creaholic? 20:15 - How easy is to drive innovation in an organization? 27:05 - Elmar explains why he hates the ‘intrapreneur’ title. 33:20 - What has Elmar changed his mind about recently? 35:25 - What does Elmar do to remain creative? 37:35 - What does Elmar attribute his success to in life? FULL SHOW NOTES: http://innovationecosystem.com/reviving-the-swiss-watch-industry:-the-remarkable-story-of-swatch-with-elmar-mock/