There are many factors that motivate researchers. From my years working in higher education communications, I believe that “impact” is one of the key motivators. This impact is measured in several different ways. On episode 57 of FIR on Higher Education, I talk about this topic with Charlie Rapple and Melinda Kenneway, co-founders of Kudos, a web-based service that helps researchers and their institutions and funders maximize the visibility and impact of their published articles. During the interview, we discuss how to explain research in plain language and the keys to measuring research impact, as well as the genesis of Kudos, and how this platforms compares to other academic-focused social networks. About Charlie Rapple Charlie Rapple is a co-founder of Kudos and a blogger for Scholarly Kitchen. She is an entrepreneur and marketing professional in the area of scholarly publishing and research communication. About Melinda Kenneway Melinda Kenneway has worked in the scholarly communications industry for over 20 years, and is passionate about supporting change that helps make research more accessible and effective. After completing a degree in Experimental Psychology at the University of Oxford, she began her career in academic publishing working at Oxford University Press for 13 years, where she gained a Board-level position as Global Marketing Director for the Journals Division. In 2004, she founded TBI Communications, a specialist marketing agency serving academic publishers, societies and libraries. In 2012, she was appointed as a Non Executive Director of Bioscientifica. In 2013, she co-founded Kudos – a web-based platform that supports the research community in increasing the impact of research output.