The Food Startups Podcast
About This Show
We bring in top performers like Bob Moore of Bob's Red Mill, Legendary Investor Jim Rogers (Skip the MBA and Start a Farm), and founders of emerging food startups in a weekly show designed to educate and entertain. Exclusive tips and insights to help you build a meaningful and profitable food business.
Most Recent Episode
Ep112- Start a Food Brand Your Way - Ryan Florio of Inca Tea
< 1 day ago
“Buy the ticket, take the ride.” -Hunter S. Thompson He took an adventure against doctor’s orders and it changed his life. Back to another Ohio startup (what up LeBron!), Inca Tea does not disappoint. As you'll learn today, Ryan Florio is a contrarian thinker. He does not take things at face value, which gives him an advantage in business and life. The story of Inca Tea began when Ryan and his friends hiked a treacherous Peruvian mountain trail with the help of their Sherpa Edgar. Edgar introduced them to an amazing Ancient Tea recipe combining boiling water, freshly cut apples and Purple Corn, which Peruvians consider a super food that fights against a host of medical conditions. Upon Ryan’s return home to the U.S., he quit his job, cashed in his 401K, took a second mortgage out on his home and started a company called Inca Tea, the first U.S. company to use the ingredient Purple Corn. In addition to winning several awards throughout the state of Ohio, Inca Tea’s sales continue to climb at big-brand stores around the country (like Bed Bath and Beyond) and online orders continue to come in from all over the world. We share Ryan's journey and offer tips for food startup founders who want to do things their way: How his childhood shaped his values and outlook on life Ryan's previous entrepreneurial adventures What Ryan has learned from sourcing The healing properties of Purple Corn Going "all-in", the mindset and stress management Food marketing on a shoe-string budget Starting a kiosk at Cleveland airport The importance of building relationships and saying thank you Taking online sales from $1900 to $30000 over 42 states and 7 countries How he develops flavors On attracting and retaining cusomers A day in the life of Ryan Florio When to sell your company Future plans for Inca Tea Selected links from the show: Inca Tea Inca Tea Cafe The War of Art
Rated 5 out of
High quality resource
This show has helped me so much. These guys are spot on and bring on high quality guests. Sharp. Great for any food startup.
Date published: 2015-08-24