Focus Is Your Friend: How to double down on marketing that matters
About This Show
Marketing matters, but some marketing efforts matter a lot more for your business than other efforts. If you want to learn the secrets of doubling down on what matters for your business, this is the podcast for you.
Get advice from experts on how to focus on the marketing, events, PR, social media and email marketing that will move the needle for your business and brand.
Stop trying to hope your resources are going to the right places and decide to focus on what matters, with Focus Is Your Friend.
Most Recent Episode
Episode 16: The Importance of Getting To The Point with Lee Caraher
< 1 day ago
This week we sharpen the saw with a few golden nuggets from Elevator Speech’s Dave Yewman’s interview. We also focus on ways to get your stories out of your head every week. What you’ll learn about in this episode: Getting right to the point when you’re speaking Why you need one hour of preparation for every minute that you present “Be Bold. Be Brief. Be gone.” Working on your storytelling Taking 20 minutes at the end of the week to write down what you’d like to remember Why you should hand write it instead of typing it “Weekend Language: Presenting with More Stories and Less PowerPoint” by Dave Yewman and Andy Craig Resources: Website: elevatorspeech.com Twitter: @ohgettothepoint Book: “Weekend Language: Presenting with More Stories and Less PowerPoint” by Dave Yewman and Andy Craig UMMO App Presentation Zen