Focus Is Your Friend: How to double down on marketing that matters
About This Show
Marketing matters, but some marketing efforts matter a lot more for your business than other efforts. If you want to learn the secrets of doubling down on what matters for your business, this is the podcast for you.
Get advice from experts on how to focus on the marketing, events, PR, social media and email marketing that will move the needle for your business and brand.
Stop trying to hope your resources are going to the right places and decide to focus on what matters, with Focus Is Your Friend.
Most Recent Episode
Episode 43: Good, Well Written Content Makes The Difference, with Kevin Craine
2 days ago
Kevin Craine is a professional writer and editor, an internationally respected business analyst, and an award-winning podcast producer. Kevin's podcasts have been heard around the world, including the award-winning "Everyday-MBA.com" where he interviews best-selling authors about success tips and techniques that you don't learn in business school. He is the host and producer of "Bizcast" on C-Suite Radio and his interviews feature today's best thought leaders. He is the producer behind podcasts for Epson, Canon, IBM and Kelly Services, among others. Kevin has also been the written voice for some of North America's leading brands like IBM, Kodak and Intel, along with a long list of individuals and start-ups from a wide variety of industries. “Good writing is good business.” - Kevin Craine What you’ll learn about in this episode: Why strong writing is a skill that students need to focus on more than ever Mistakes companies make when they hire writers and content developers Why you must get clear about the purpose and audience of your message The seven characteristics for knowledge leadership content How to use podcasting very effectively and blend it into your bigger plan Setting your podcasting expectations correctly How to deliver scripted content in a way that doesn’t sound scripted Podcasts that Kevin loves How to learn from other podcasts Ways to contact Kevin: Website: crainegroup.com Podcast: everyday-mba.com Podcast: Fresh Air