Less than a month since ride-share company Uber faced a heavy wave of backlash that led to the #deleteuber hashtag - since publishing. According to an essay by a former Uber engineer the company has a big problem with sexism in the workplace. Susan J Fowler has accused Uber of institutional sexism, HR incompetence and organisational disorder. On Friday, the Google-owned video giant announced that it will no longer offer its 30-second pre-roll ad format without a skip button in 2018. Hovever- they will continue to show 15-20 second ads without the option to bypass them.