Farm To Table Talk
About This Show
Is it best that our food is Local and Organic or Big and Conventional? Our view is "Both, and.." We don't come to the table with a bias, except that good farming like good food comes in all shapes and sizes. Farm to Table Talk explores issues and the growing interest in the story of how and where the food on our tables is produced, processed and marketed. The host, Rodger Wasson is a food and agriculture veteran. Although he was the first of his family to leave the grain and livestock farm after five generations farming in America, he's continually worked for and with farmers though-out America and around the world. From directly managing commodity boards and councils to presently building the strategic consultancy, Idea Farming Inc., the Farm to Table Talk podcast has been created to satisfy the curiosity of today's engaged consumers.
Most Recent Episode
Beliefs & Behaviors -- Liz Sanders & Alex Lewin-Zwerdling, IFIC
3 days ago
What consumers believe about food and how they behave is continually evolving. To track, understand and predict the ever evolving consumer perspectives, the International Food Information Council (IFIC) conducts an annual Food & Health consumer survey. IFIC's Dr. Alex Lewin-Zwerdling and Liz Sanders share with Farm To Table Talk key points that have been learned in the recently completed Survey. Not surprisingly consumers still rank Taste and Price as most important in making food choices, but Health has now passed "Convenience" and Sustainability has risen to the top tier of what matters most to consumers--especially Millenials. Consumers are ore inclined to make small changes instead of a big overhaul. Health "halos" are created with "fresh, short ingredient list, natural food store origin, expensive, name brand,", etc. Consumers have different ideas about processed: a bag of baby carrots is viewed as "processed" food but if they are labled "Organic baby Carrots" they are not considered "processed". The 2017 Food & Health Survey is available at www.foodinsight.org