Experts On The Wire (SEO, Content Marketing, Social Media)
About This Show
Experts On The Wire is a weekly SEO & Digital Marketing podcast hosted by Dan Shure. This show is for the curious and passionate – those that want to discover new trends, tactics, tools, people and businesses doing remarkable work in the world of Digital Marketing.
Most Recent Episode
052: What Link Building Success Really Looks Like w/Mark Johnstone
2 days ago
Yes, I copied the title exactly from Mark’s Moz Post. In fact that’s WHY I invited Mark to be a guest on today’s show. He wrote a post on Moz a few weeks ago that caught quite a bit of attention from the SEO community. It was actually a response to a prior post on Moz by Tomas Vaitulevicius. called “The SEO Myth Of Going Viral”.
You see, Mark used to work for the agency Distilled.
And during his time there, he was responsible for content ideas that got over 1,000 linking root domains – those are the most extreme and successful results – but even on average, he received 40-50 links per piece of content.
But is that “success”? Did those links actually cause an attributable increase in rankings, traffic and revenue? Thomas didn’t think so. So that’s what Mark is here to rebut against and discuss.
He reveals exactly how all those links happened (which is great just alone). But even better, although he’s not with Distilled anymore, he followed up with some of his former clients to find out – did the work we do actually help? Did they see results?
And if that’s not enough – he also shares some brilliant content and ideation strategies – so you’ll definitely want to stick around through until the end.
Note, that his personal story and the backstory of Distilled was so interesting, we took a little more time than usual to cover that. So if you’re looking for the just SEO talk, feel free to jump ahead to the 18 minute spot – but it’s all really worth it.
Subscribe on iTunes!
* Content Marketing Ideas (Slides)
* The SEO Myth of Going Viral
* Simply Business