Experts On The Wire (SEO, Content Marketing, Social Media)
About This Show
Experts On The Wire is a weekly SEO & Digital Marketing podcast hosted by Dan Shure. This show is for the curious and passionate – those that want to discover new trends, tactics, tools, people and businesses doing remarkable work in the world of Digital Marketing.
Most Recent Episode
076: A Journey Through Google’s Most Significant Search Patents (Part 1) w/Bill Slawski
7 days ago
Back in 2012 I was trying to take my SEO to the next level. I had learned all of the standard stuff – titles, content, I had a pretty solid grasp on technical SEO. But felt like there was MUCH more to know.
That’s when I discovered SEO By The Sea – a blog that dissects, distils and analyzes search engine patents – and talk about how they may relate to the work we do as SEOs.
Because of this blog, I didn’t have to struggle through all the jargon and legalese of the patent world. I didn’t even HAVE to figure out what patents to start with – because just finding the patents is a task in itself!
So I read through all the posts I could AND did spend time reading though and especially looking at the diagrams.
And you know what?
There were 2 reasons knowing a bit about the patents really helps with my SEO work:
I have a MUCH deeper understanding of how search engines (and rankings) may work – which helps immensely when trying to diagnose ranking issues, come up with content strategies…
But two – I can actually sound intelligent when talking with clients! It builds trust and confidence when I can reference a patent in response to a question they may have.
So the heart of this week’s episode is this:
If I could boil being an SEO down to ONE thing – it would be seeking to understand as much as possible about how search engines work – and further, the interaction of search engines, and humans.
That’s why I wanted to invite the writer at SEO By The Sea, Bill Slawski, on the show. To create an AUDIO reference for anyone wanting to learn about the most important patents.
BuzzSumo – One of my favorite tools for coming up with content ideas, finding people who share content in an industry, and tons more (like alerts to keep an eye on your competitor’s links). Also, check out their new Q&A tool Bloomberry. Listen to the show for a special code to get 30% off BuzzSumo for 3 months.
Show Agenda & Timestamps
Patent Curation on SEO By The Sea