Branch-Out: THE Digital Media & Marketing Podcast
About This Show
Branch-Out: The Digital Media & Marketing Podcast
Everything you need to tell your and your company's story in order to engage, empower & educate! Tatiana and Evin dive into all subjects that will assist you in telling your story and increasing your audience engagement. They also bring in thought-leaders, entrepreneurs and trailblazers that are changing how we market and use digital media. Such interviews include Dave Gerhardt (Tech in Boston and Drift), Dan Shure (EvolvingSEO, MOZ, Experts On The Wire), Kaite Rosa (VentureFizz), Shawn LaVana (TempAlert), Chris Kavakian (CK Realty Group) and David Pakman (The David Pakman Show)
Produced by Waverley Knobs (Video & Digital Media Brand Professionals)
Hosted by Evin Charles Anderson & Tatiana Ivan
More information at: http://www.WaverleyKnobs.com.
Join our official Facebook page: https://www.facebook.com/branchoutpodcast.
Most Recent Episode
Emotional Marketing: The Rise of Neuromarketing & Its Effects on How We Connect ft. Tom Shapiro
Get your free chapter of Tom’s book “Rethink Your Marketing” -
“If you want to fight through all the noise and break through and get noticed, you have to deviate.” - Tom Shapiro
In this episode we get emotional! We speak with Tom Shapiro, CEO of Stratabeat on Neuromarketing and the relationship your brand can create with your target market. Listen as we break down how you can implement emotional marketing and the results it can bring to a company!
-- Love this podcast? --
Make sure to subscribe and rate us!
-- More information about Tom --
Tom Shapiro is Founder and CEO of Stratabeat, a branding, design, and marketing agency in Burlington, MA. Through his career, Shapiro has developed marketing strategies for more than a dozen Fortune 500 clients, such as AT&T, Hewlett-Packard, Intel, Kraft Foods, eBay, UnitedHealthcare, and P&G. Previously, as Director of Digital Strategy at the digital marketing agency iProspect, Shapiro helped the firm grow from 85 employees to more than 700 in five years. Prior to that, Shapiro was responsible for the U.S. go-to-market strategy for a British software localization firm, tripling overall revenue for the company.
Shapiro’s marketing insights have been published in CMO.com, CNN.com, Forbes, GE’s Center for the Middle Market, HubSpot Blog, iMedia Connection, Internet Retailer, MarketingProfs, MediaPost, REALTOR Magazine, Website Magazine, among others. He is releasing a new book in 2017 titled Rethink Your Marketing, which outlines seven strategies for rethinking different aspects of your marketing to unleash new revenue growth.
-- More information about us --
Like The Official Branch-Out Podcast Facebook Page:
Check out the brand new Branch-Out website:
Company website: waverleyknobs.com
https://www.youtube.com/watch?v=keCwRdbwNQY Steve Jobs speech on “Think Different” & Nike’s “Just Do It!” - 1997
http://www.ccnl.emory.edu/Publicity/MSNBC.HTM (MSNBC - Human brain gets a kick out of surprises)
https://blog.hubspot.com/marketing/emotions-in-advertising-examples#sm.0000gwztt51adgcppx28eukgs98lf (Hubspot - Emotional Advertising: How