Branch-Out: THE Digital Media & Marketing Podcast
About This Show
Branch-Out: The Digital Media & Marketing Podcast
Everything you need to tell your and your company's story in order to engage, empower & educate! Tatiana and Evin dive into all subjects that will assist you telling your story and increasing your audience engagement. They also bring in thought-leaders, entrepreneurs and trailblazers that are changing how we market and use digital media. Such interviews include Dave Gerhardt (Tech in Boston and Drift), Dan Shure (EvolvingSEO, MOZ, Experts On The Wire), Kaite Rosa (VentureFizz), Shawn LaVana (TempAlert), Chris Kavakian (CK Realty Group) and David Pakman (The David Pakman Show)
Produced by Waverley Knobs (Video & Digital Media Brand Professionals)
Hosted by Evin Charles Anderson & Tatiana Ivan
More information at: http://www.WaverleyKnobs.com.
Join our official Facebook page: https://www.facebook.com/branchoutpodcast.
Most Recent Episode
Branch-Out : Event Marketing - Boost Engagement and Ignite Ticket Sales | Part 2
This is part two of “Event Marketing” - specifically tailored ideas and things to consider when you are putting together an event that has little to no marketing budget!
-- Organic Marketing --
- Have a good story to tell (so media outlets will want to share your story!)
- Submit to event calendars and event apps (niched about events in the specific city or state or industry)
- Look to online content creation
-- post in online forums
-- write articles well in advance of the event, and use the event info in your bio as a way to market the event
-- write about it on YOUR blog
- Reach out to bloggers and journalists (for your content type or industry)
-- how to find them? Twitter and Google search for content like yours, and contact those writers
- Submit your event to online listing / directories
- In addition to online content creation, post in online community content sites
-- Facebook – groups and event pages
-- TripAdvisor - Things to Do
-- Kickstarter – fundraising for your event ahead of time is a great way to market for it when it happens (and you can "give away" tickets or exclusive items or experiences or interactions with your vendors as a perk)
- Press releases (3 to 6 months in advance)
- Face-to-face marketing
-- Attend other events and talk about yours
-- Networking events
-- Attend another event as a vendor – not only as an attendee – to promote your event specifically to the people that stop by
---- Community events
- List your event and its website or social media on your own LinkedIn or other personal/professional platforms, especially if you are a founder, technical director of, co-president etc. of the event
- Newsletter and email marketing: get and keep a list of people interested for future events
- Run promotions and/or giveaways
-- good to partner with organizations or companies or communities that would be interested in your event
-- share this information on your social media platforms to get engagement from your audience
- Activate all your networks: get your vendors, sponsors, performers and venue to share and promote your event and of course, get your network hyped about it and share it for you, too!
Lots of things that might not be on our list. Let us know what things have worked for you - in the comments!
-- Love the podcast? Thanks! --
Make sure to 'Like' and Subscribe!
-- More information about us --