Branch-Out: THE Digital Media & Marketing Podcast
About This Show
Branch-Out: The Digital Media & Marketing Podcast
Everything you need to tell your and your company's story in order to engage, empower & educate! Tatiana and Evin dive into all subjects that will assist you telling your story and increasing your audience engagement. They also bring in thought-leaders, entrepreneurs and trailblazers that are changing how we market and use digital media. Such interviews include Dave Gerhardt (Tech in Boston and Drift), Dan Shure (EvolvingSEO, MOZ, Experts On The Wire), Kaite Rosa (VentureFizz), Shawn LaVana (TempAlert), Chris Kavakian (CK Realty Group) and David Pakman (The David Pakman Show)
Produced by Waverley Knobs (Video & Digital Media Brand Professionals)
Hosted by Evin Charles Anderson & Tatiana Ivan
More information at: http://www.WaverleyKnobs.com.
Join our official Facebook page: https://www.facebook.com/branchoutpodcast.
Most Recent Episode
Branch-Out : ft. Larry Yu - How to Leverage Thought Leadership for Your Business
6 days ago
“If you listen first, often you’ll have a better response that resonates with your audience." - Larry Yu
Today we chatted with Larry Yu, Co-Founder and Managing Director of Kite Global Advisors.
Learn about what thought leadership truly is - you may be surprised to find a hidden side to it that you never thought about before! - and how to leverage it for your business. By sharing knowledge that empowers others, you not only create content that is shareable and evergreen, but also content that has staying power in the minds and hearts of your audience.
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Contact us today: branchout(at)WaverleyKnobs.com
-- More information about Larry --
Larry Yu is also a Managing Editor of the Milken Institute Review, and was formerly editor at strategy+business and Global Thought Leadership Fellow for PwC. Larry’s writing has appeared in Sloan Management Review. He has also ghost-written two books on corporate governance by one of the world’s leading advisors to boards and CEOs, and features in Harvard Business Review. He has provided research and editorial consulting to McKinsey and Sloan School of Management.
Larry is from New York and is a graduate of MIT. He currently lives in the Boston area with his wife. He served as president of the board of directors for the Brattle Film Foundation, which operates the historic Brattle Theatre in Harvard Square, for four years. He brews beer in his home, which is still under renovation.
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Company website: waverleyknobs.com
-- Resources --
Kite Global Advisors: http://www.kitega.com
Standing out in the Marketplace of Ideas: The State of Global Thought Leadership 2015: http://bit.ly/2kXoGrC
McKinsey & Company: http://www.mckinsey.com