About This Show
ETPcast, also known as The Entrepreneurship Podcast, is a weekly podcast that’s powered by the Center for Entrepreneurship at Belmont University. It provides insightful and unique interviews with entrepreneurs who share not only their story, but also provides our listeners with take aways that they can apply immediately after listening to the show. ETPcast is hosted by Clark Buckner and all of our interviews take place at the state of the art recording studios at Belmont University.
Most Recent Episode
29 Native Adveritising
Apr 15 14
Kristy Sammis is the COO and CMO of Clever Girls, which specializes in “content marketing and native advertising at scale.” For many years, Kristy worked in marketing communications, product development, and project management for a consulting firm in New York, after which she relocated to San Francisco to work for a startup that taught her a lot about internet marketing. She also worked in the communications department for Walmart.com. From 2006 to 2009 Kristy ran the BlogHer conferences and helped hundreds of industry trend setters, such as Dove, GM, Yahoo!, AOL, Wiley, Sesame Workshop, Michelin, Nintendo, Bertolli, Macy’s, Intuit, and The American Heart Association, create very successful blogs. She then launched Promatcular! in February 2010 which featured cool prom dresses. Want to know more about Kristy and Clever Girls? Check out the website!
In this episode, Clark and Kristy discuss what Clever Girls is and how their philosophy about advertising has allowed them to create a vast network of bloggers. Below are some key points from this episode. Listen to the podcast for the full story!
In advertising it’s about quality, not quantity
“You’re actually more likely to be struck by lightning, than to click on a banner ad.”
“If what you want is authenticity, if what you want is to use these influencers, [bloggers] are great at creating content, they are great at communicating to their network”
“If you want [consumers] to work with you and your brand, you do have to establish a relationship with them. You can’t control that content, you can’t automate it”
“As soon as it just becomes this transaction, you lose the heart”
“Just let [bloggers] be human and let them be themselves, because that’s what’s powerful.”
People are tired of being manipulated
People will buy from you if they trust you and feel connected to you
Mentioned in this episode