Entrepreneurs in Motion
About This Show
This is the show for people who are action-takers, not excuse makers. If you're a location-independent entrepreneur who's actively working on growing your business, then this podcast is for you. We'll be talking business, growth, strategies, mindset, and breakthroughs that can help you take things to the next level. Are you one of us? Come join the conversation at http://www.entrepreneursinmotion.com.
Most Recent Episode
011: How my product launch strategy has evolved
2 days ago
My first ever product launch was awful - just 3 sales at $9 each. At the time it was a huge downer, but looking back I can point out the exact mistakes I made. Through iteration and experimentation, I now have a product launch strategy that works very well for my audience - and although I don't believe there's a "perfect" product launch formula, today I'll share my exact sequence of launch e-mails and the rationale behind each message. Show notes and links: http://www.entrepreneursinmotion.com/launch My first miserable attempt at a product launch (2:49) The two cardinal sins I committed with the launch e-mail (5:37) Improvements I made to my next launch (8:00) Why I don't believe there's a perfect product launch formula (11:59) The specific sequence of launch e-mails I use now, and the reason for each one (15:35) The brand-new strategy I used that made me VERY uncomfortable, but was extremely popular (22:41) What you should do if your product launch fails (28:59)