Success Secrets for Entrepreneurs: Online Business | Email Marketing | Automation | Business Strategy
About This Show
Success Secrets is a weekly show for knowledge creators living & breathing their online businesses. In Season 2, I'm getting nitty gritty on attracting & selling to your dream clients via your email list, 24/7. Get the free season guide at: erinhookkelly.com/stopdropconnect.
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2 Examples: Which are YOU when it comes to relationship building?
This is Success Secrets, a weekly show for knowledge creators living & breathing their online businesses, and I'm your host Erin Hook Kelly. I'm talking to YOU, whether you're a business coach, service provider or other kick ass online entrepreneur, and we're gonna get specific on using your email list to create happy clients & engaged subscribers.
Email might not FEEL as sexy as social media, but I guarantee connecting with a steady stream of new faces via logical automated emails is waaaaay sexier than creating yet another social media status that gets a handful of likes.
Today is a super quick episode, and I want to share something that has come up in the build-your-own-funnel challenge that Adrienne Dorison and I are hosting called "Don't Propose Too Soon". On day 1 we brought up the idea of TOTALLY free content, which I've discussed on the podcast before, and asked people to share their free content in Adrienne's FB group.
Quite a few people are rocking out their free content via videos, blog posts and podcasts -- but I saw a large number still asking for an "opt in" to get their content. So I want to paint a picture for you, if the difference between free content and an opt in still isn't clicking.
EXAMPLE 1: you're a yoga instructor that wants to build her online business bc it's exhausting driving back and forth to the studio every day, only to have a few people show up. There has to be a better way! So you create a 7 day yoga challenge, that you're excited to offer FREE, and share it alllllll over the interwebs. But it's a slow trickle of signups and you wonder if maybe people just aren't interested in online yoga classes.
EXAMPLE 2: you're the very same yoga instructor, but you spoke with a talented entrepreneur friend that told you to get some darn FREE content up on YouTube, and link to the challenge in every video description as well as talk it up at the beginning and end of the videos. You start seeing a steady stream of people signing up for your challenge, and you're converting them into paid online yoga clients almost daily. Many of your new clients tell you that they wouldn't have signed up for the for the yoga challenge, bc EH not enough time in the day,