Beauty and the Vlog: Erika Vieira
About This Show
Beauty and the Vlog is dedicated to sharing the journeys of today's most popular beauty, fashion and lifestyle vloggers and uncovering their secrets to YouTube success. We talk about what works and what doesn't and we get to know them on an even deeper level as they reveal insight into the exciting new world of YouTube blogging. Beauty and the Vlog is the first weekly interview series available as a podcast and on YouTube dedicated to revealing the keys to success on YouTube as well as providing an insider look into the lives of professional YouTubers. It is our goal to inspire and motivate you with the stories of these entreprenurial, risk-taking women (and men) who are charting new career paths and making money, lots of it, with their videos. Each episode ends with the Beauty Bonus Round where Erika extracts priceless resources and insider information for YOU, our listener.
Most Recent Episode
How to Build Successful Relationships with Top Brands - with Beauty Blogger Amy Chang P1: Beauty and the Vlog Podcast 87
2 days ago
So you want to work with brands, but it’s hard to know exactly how to reach out. Who do you contact in the first place? What should you include in that first email? Is there something you can do to stand out from the crowd? If only we could ask someone who’s worked with influencers at a PR agency exactly what they’re looking for… Well you’re in luck, because today’s guest understands both the beauty community and PR. Amy Chang is the founder and editor of BOND EN AVANT, a luxury beauty and lifestyle blog founded in 2016. Her brand seeks to provide thoughtful reviews and inspiring stories, while showcasing brands that uplift women. At 19, Amy took a year off from college and worked as a makeup artist for Shiseido. When she returned to school in New York, Amy knew she wanted to pursue her passion for beauty, and studying PR allowed her to do internships with Loreal and few hospitality firms. After graduation, Amy worked in the consumer products division of an agency where she was responsible for dealing with the bloggers! But after a move to LA, she made the decision to become a content creator herself, tapping into her creativity to establish a blog where she has the freedom to write about products she believes in. Listen in as she explains the best way to introduce yourself to PR reps for brands and how to establish enduring relationships with those reps. She also shares great tips on branding, developing your site, and harnessing SEO to grow your audience. Episode Sponsor: Make sure you check out our current podcast sponsor, GloProfessional. To be added to their PR list, make sure that you fill out the blogger interest form or to take advantage of the 15% discount (use code Erika15) check out my favorite products HERE. Check out the show notes. Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more! Make sure you pick up our FREE Tools guide detailing the best free tools online to help you grow your YouTube channel.