Marketing School | Digital Marketing | Online Marketing
About This Show
Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
Most Recent Episode
How Small Businesses Can Get Started with PR Without Hiring an Agency | Ep. #271
< 1 day ago
In Episode #271, Eric and Neil discuss how a small business can get started with public relations without hiring an agency. Tune in to learn the online tools that can help make your PR a breeze and other effective ways that do not cost you a single dollar. Time Stamped Show Notes: 00:27 – Today’s topic: How Small Businesses Can Get Started with PR Without Hiring an Agency 00:36 – Public relations is still relevant today 00:49 – Eric recommends HARO or Help a Reporter Out 00:54 – You can find reporters who are also looking for help 01:04 – They have all sorts of categories of stories that you don’t expect 01:16 – Monitor it and get daily alerts 01:28 – Neil, as a startup, loves using agencies and individual people 01:37 – Chris Barrett is a performance-based PR rep 01:47 – Traditional PR people don’t think that Chris’ model is healthy for the space 01:55 – Chris still continues with his model and has also worked with Eric 02:14 – Pay per performance is definitely an option 02:21 – PRLOG is another tool that you can use 02:28 – “The best PR isn’t what most people think of” 02:36 – Neil hit people up in their space and he helped them out for free 02:44 – Get them to blog about your business in exchange for the “help” 03:06 – You can also use Mail Merge to reach out to people 03:22 – JournoRequest can also do PR for you 03:33 – Take a look at your dimensions and your competitors’ as well 03:51 – Have the monitoring tools in place 03:56 – PR is a numbers game 04:22 – Another tool is Radio Guest List which is similar to HARO, but for audio 04:56 – BlogDash will make blog outreach easier 05:15 – Marketing School is giving away a one year annual subscription to