Marketing School | Digital Marketing | Online Marketing
About This Show
Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
Most Recent Episode
7 Things You Should Always Do Before Publishing a Blog Post | Ep. #59
< 1 day ago
In Episode #59 Neil and Eric discuss the most important things you need to do before publishing a blog post. Listen as they illustrate the seven things you can do to increase your online presence, click-through rate, and drive online traffic to your blog post. Time Stamped Show Notes: 00:28 – Today’s topic: Seven Things You Should Do Every Time Before You Publish a Blog Post 00:36 – First thing?—A/B test the headline 00:43 – Search for WordPress A/B testing plugin 00:50 – Why this is important 01:14 – Second thing?—have a very engaging image 01:26 – Images affect your click-through rate when running an ad 01:30 – Sites like StockUnlimited gives you unlimited stock photos 01:40 – Subscribe to DesignPickle monthly subscription plan to get unlimited design 01:46 – Single Grain blog 01:56 – Third thing?– email every single website you link out to 02:06 – Sending a cold email 02:20 – An additional note to add in the email 02:27 – Fourth thing? - building a promotional aspect 02:33 – Connect to a community that you can engage in 02:36 – For marketers, you can go to GrowthHackers and Inbound and share the content that you have 02:51 – Think about where your audience is hanging out 03:00 – Reddit looks out for people that are self-promotional—tread carefully 03:06 – Make sure your blog post adds value and you engage with people 03:33 – Number 5?—asking for social share 03:34 – Go to competitors article around the web 03:42 – Go to search.twitter.com and type in keywords to see related articles 03:48 – You can also do searches at and type the keywords 04:07 – After finding the people who re-tweeted the articles, you can email them for social share 04:55 – Number 6?—ask your team to promote your blog post 05:23 – Number 7?—send an e-mail blast every time you release a blog post 05:31 – This is good traffic sour