About This Show
New Rainmaker provides the knowledge you need to create and sell digital products and services. Listen in every week with (and special guests), and start building the foundation of your own online empire today.
Most Recent Episode
6 Steps to Building an Audience That Builds a Business
It’s taken awhile, but the startup world is starting to recognize the power of building an audience before building a product. That’s music to our ears.
That’s the way our company grew out of a one-man blog. Back in 2012, while chronicling how that happened, I coined the term minimum viable audience, effectively tying content marketing to the lean startup movement.
A case study on Copyblogger Media in The Lean Entrepreneur brought the message to a wider audience of entrepreneurial hopefuls. Now, my friend Joe Pulizzi is dedicating an entire book to the subject, which may well provide the tipping point.
It’s called Content Inc., and today Joe joins us to provide the methodology that many, many companies have used to turn an audience into successful products and services. Plus, Joe shares several examples of companies you may have never heard of that have used content as the catalyst for a startup business.
In this episode Joe Pulizzi and I discuss:
Why startups are more innovative than large companies at content
The coming exodus of talent leaving the enterprise for startups
Multiple examples of successful companies that were “audience first”
When Content Inc. is available for purchase
The inspiration behind the Content Inc. Summit
The Show Notes
The Content Inc. Summit
Joe Pulizzi on Twitter
Brian Clark on Twitter