About This Show
New Rainmaker provides the knowledge you need to create and sell digital products and services. Listen in every week with (and special guests), and start building the foundation of your own online empire today.
Most Recent Episode
How to Create Legendary Content That Builds Your Business
Storytelling and empathy have become business buzzwords, which is either hilarious or sad depending on your perspective. These two words, however, are at the root of what it means to be a human being.
And yes, these two words are also the key to effective marketing of any kind. When you add in a strongly integrated mix of content and the right products and services, youve got an amazing business.
Bryan Eisenberg joins us today to discuss the principles from his book Buyer Legends (co-written with his brother Jeffrey Eisenberg and Anthony Garcia). In short, were talking about stories told from the point of view of your customers; because your brand isn’t what you say it is ... its what your customers say it is.
In this 33-minute episode Bryan Eisenberg and I discuss:
Why you’re telling a story whether you’re trying to or not
How the 80/20 Rule applies to your online marketing
Why understanding the buyer’s journey is critical
How to switch to your customer’s perspective
Why you need to combine art and data to succeed
The Show Notes
Buyer Legends: The Executive Storytellers Guide