New Rainmaker with Brian Clark
About This Show
New Rainmaker provides the knowledge you need to build your own digital platform for marketing and sales. Listen in every week with (and special guests), and start building the foundation of your own online empire today.
Most Recent Episode
How Online Courses Accelerate Any Business Model
2 days ago
The online education industry will rake in 107 billion in 2015. And with the sale of Lynda.com to LinkedIn for $1.5 billion, the commercial sector is leading and pulling away from traditional institutions in the just in time education market.
People want online courses, and theyll clearly pay for them. And if great content marketing is giving away information worth paying for, then it seems smart to offer online courses as an audience-building and lead generation strategy.
In this 25-minute episode Robert Bruce and I discuss:
Why free courses are the best lead generation tool
Why you dont have to create a Lynda.com to succeed
Our lead gen strategy (that works) from 2012
How I used this same strategy a decade earlier
Why people choose to buy from you
How we launched the Rainmaker Platform with a new podcast
Why youve likely created a valuable online course already
The Show Notes
John Lennon on Wikipedia
How to Escape the Social Media Swindle
Brian Clark on Twitter
Robert Bruce on Twitter