Rainmaker.FM: Build Your Digital Sales and Marketing Platform
About This Show
Rainmaker.FM provides you the knowledge you need to build your own digital platform for marketing and sales. Listen in, and start building the foundation of your own online empire today.
Most Recent Episode
Seth Godin on Stepping Up and Making it Happen
2 days ago
Seth Godin is the author of 17 bestselling books. Hes the founder of email marketing pioneer Yoyodyne, and the charity-driven publishing platform Squidoo. And hes the selfless dispenser of daily wisdom via the most popular marketing blog on the planet.
But if you had to sum Seth up in one word, it might well be impresario.
The classical definition of that word refers to a promoter, manager, or conductor of an opera or concert company.
The modern definition, set forth by Seth himself when hes teaching others about the prime entrepreneurial role of the connection economy, is as follows:
One who gathers others together for creating art--the art of making a ruckus; the art of inventing the future; the art of important work.
Whether bootstrapping a startup by building an audience first, curating content to create something vibrant and new, or assembling a tribe that changes the world, its the modern impresarios who best take advantage of the power of the Internet to turn intangible ideas into real things that really matter. Things that change lives.
In this 30-minute episode Seth Godin and I discuss:
How he sold 40,000 copies of his self-published book (so far)
Seths early failure, and what he learned from it
His training for the post-industrial connection economy
The kind of business that were all in now
Why its worthwhile to embrace the impresario concept
How to waste your life, one simple step at a time
If Seths decision to stop publishing traditionally was worth it
Why every bestseller is a surprise bestseller
The biggest challenge in producing his latest book
The future direction of education
Listen to Rainmaker.FM Episode No. 22 below ...
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The Show Notes
Image by Amanda Sandlin
The Impresario Institute on SkillShare
Seths New Book: What to Do When Its Your Turn
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Transcript Coming Soon ...