About This Show
New Rainmaker provides the basics of an undefeatable framework for online marketing that works, revealing the unfair advantage enjoyed by a new breed of new media rainmakers. Listen in, and start building the foundation of your own unfair advantage today …
Most Recent Episode
Keep Them Fascinated: How to Discover Your Winning Difference as a Content Marketer
5 days ago
You hear over and over that you need to be unique. To come at things with a fresh angle. To discover your winning difference.
Its all true. And its not just the art of marketing that dictates these things. Its the science behind what fascinates us.
You can try chasing trends by being a “me too” marketer. The legendary players, however, come not from chasing what’s happening, but by running in a different direction.
Author and entrepreneur Sally Hogshead has committed her career to helping people discover their winning difference. And a content-driven approach to communicating that difference is amazingly powerful – because it makes you fascinating to follow — to the right crowd, that is.
This new installment of New Rainmaker takes you a journey with Sally as she outlines what it takes to develop a fascinating and unique position in your market. The answer might surprise you.
In this 7-minute episode youll discover:
Why chasing trends is very bad for business
How to discover your winning difference
A broader (and important) definition of creating content
The content-driven approach to communicating your winning difference
What high performers do that others dont
The business benefits of being fascinating
Why you shouldnt focus on your strengths
Image via Thomas8047
Listen to New Rainmaker Episode No. 13 below ...
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How to Be Fascinating
Robert Bruce: Back in 1976, the music industry was in a full-tilt disco craze.
All the smart money was chasing new disco acts based on the success of tunes like The Hustle, and Jive Talkin’ by the Bee Gees. Rock was dead, they all said, and this before Saturday Night Fever brought disco to middle America.
But then a band out of Boston (named for the city itself) turned that wisdom on its head.
Boston founder Tom Scholz struggled to get a record deal. And even after he signed with Epic, he got nothing but hassle from the label as he fought to release the band’s eponymous debut.
Eventually, Scholz prevailed and Boston was released, and it was a massive success. It remains one of the best-selling debut albums in U.S. history, with over 17 million copies sold.
Of course, the bandwagon ensued. Boston spawned an entire industry genre (poetically known as Corporate Rock) as music marketing executives scrambled to produce loads of radio-friendly rock for the masses. The corporate rock trend continued t