About This Show
Entrepreneurs’ Organization (https://www.eonetwork.org/) proudly presents the EO Podcast designed for all entrepreneurs with a hunger for learning how to better their business and themselves. Some examples of topics and guests include Verne Harnish, author of Mastering the Rockefeller Habits and founder of EO, Joe Polish, direct marketing guru, an Army Ranger on leadership, a Private Equity guy on what it takes to create a business of value, Philip McKernan on finding meaning and happiness… Listen and enjoy!
About the host: Dave Will (www.davidrwill.com) has been a member of Entrepreneurs’ Organization (EO) for several years. As a founder and having successfully exited a SaaS business, he’s well suited to represent the inquisitive entrepreneurial spirit in these long-form conversations captured on the EO podcast.
Most Recent Episode
John Warrillow: Built to Sell and The Value Builder System
In this episode, Dave interviews John Warrillow, founder of The Value Builder System—a company that helps business owners improve the value of their company. He’s also the author of the best-selling book Built to Sell, recognized by both Fortune and INC magazine as one of the best business book of 2011. His newest work, The Automatic Customer, helps entrepreneurs understand what it takes to create robotic customer retention. Time Stamped Show Notes: 00:35 – Introducing John Warrillow 01:06 – Founded The Value Builder System 01:25 – Authoring Built to Sell 01:38 – His newest book is The Automatic Customer 01:55 – Starting and exiting companies like the Quantitative Market Research Business acquired by the Corporate Executive Board 02:15 – John has been widely recognized as one of the Top 10 B2B marketers in the United States 03:00 – What motivated John to sell his business and move to France? 03:05 – “The move in France provided a reflection point in life.” 03:35 – “Tell me about the company you [John] sold.” 03:38 – It was called Warrillow, and we worked with large enterprise companies to help them better understand small to medium business market 04:00 – Discussing the book John wrote in the early 2000s 04:16 – The book was conceptualized to be a calling card for the consulting business 05:00 – Unfortunately, the book was not a commercial success 05:10 – “Built to Sell is very different.” 06:10 – What defines the success for John 06:3