Engage With Story
About This Show
Engage With Story is a weekly show exploring how digital storytelling, content creation and marketing engages an audience and moves them to take action through stories. Hosted by Ben Amos of Engage Video Marketing and featuring inspiring story experts from the world of business, marketing, film, entrepreneurship and education.
Most Recent Episode
EWS008: The Story's in my Bathroom (and what we can learn from them)
< 1 day ago
The episode today is taken from 3 stories that stood out to me….in my bathroom. Three stories with similarities and differences that intrigued me so I’m going to take a moment to break them down for you. And discover how these stories from my bathroom can teach us a lesson or two when it comes to brand storytelling in marketing. Each of these stories belong to 3 different products – a body wash, toilet paper and a shampoo. Yet each of these products are clearly placing great emphasis on story marketing to engage their target market and each in their own way are using story effectively to differentiate and stand out. Storytelling in marketing is all around us – my bathroom, your kitchen, their boardroom, our social media feeds