Artificial intelligence is on the tip of our cultural tongue, but what does it really mean for the fashion industry? On today's episode of the Electric Runway podcast, fashion tech journalist Amanda Cosco speaks with Michael Perry, the CEO and founder of Kit. Acquired by Shopify last year, Kit is a chatbot and AI platform that helps small and medium size retailers with their digital marketing efforts. Kit can send email newsletters and thank you notes on behalf of your store, can place and run Facebook and Instagram ads, and can otherwise optimize your efforts across social media. Most retailers are passionate about what they're selling, but they're not necessarily passionate about understanding the ins and outs of social media ads and online optimization techniques. Kit positions herself as a virtual employee you can hire for just $10 a month to help alleviate business owners so they can focus on what's important.