There is a constant struggle in marketing with outreach and marketing. The evolution of what works, what is sincere and authoritative, how it benefits a brand short term and long term…these are issues that can define successful campaigns from failures. This podcast we talked to Cosette Jarrett, Outreach Specialist at Clearlink, and we discussed how to combine your SEO and PR efforts. Plus, with all the pitches Cosette has made, she’s learned from the failed pitches. What lessons has she learned from those failed pitches? Find out today on the EDGE!