The Ecommerce Influence Podcast: Interviews, Training and Advice for Successful Ecommerce Marketing for Online Business Owners
About This Show
Ecommerce Influence is a podcast for the ecommerce business owner and online marketing executive. We have candid conversations with masters of ecommerce marketing and branding, and provide training and strategies to that help you convert more of your visitors to paying customers. Topics include lead capture, email marketing, shopping cart abandonment, conversion rate optimization, business automation, analytics and more. Learn more at EcommerceInfluence.com.
Most Recent Episode
115: How Retargeting will Improve Your Business's Results
Want more results? Want to know how to get those better results through your Facebook ads, Instagram ads and other unique ways of retargeting to your audience? Get a detailed step by step look at the process you need to go through to start retargeting for your ecommerce business. We'll show you how to use retargeting as an elegant tool to accomplish different goals at each stage of your sales funnel. Michael is an expert in online ads and walks us through the terminology, how to use them, when to use retargeting and what you need to start doing when you're done listening to the show. Key Takeaways from the Show Advanced Retargeting Skills How to Think of your Funnel Differently. What TOFU, MOFU, and BOFU are. The right messaging to use in your funnels. How to better maximize social media ads Split your large list into several smaller lists. What is working right now for ecommerce businesses. Links / Resources Search Scientist's Blog Traction by Gina Wickman OPTYMZER Click Here for the Transcript Subscribe & Review To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking on either one of the subscribe buttons below: