Isn’t it too hard? Well, yes and no. Yes, if you try to do it by yourself. No, if you understand the Amazon business model and can afford to outsource most of the work involved. Listen to this episode to discover the Pros Cos of selling on Amazon Japan. Why Sell on Amazon Japan? Amazon wants you to expand your Amazon business to Japan. And, they have made it easy for you to do so. You probably have seen lots of Ads encouraging you to sell on Amazon Japan when you log in and out of Amazon Japan. Let me know if you have seen them. There are support services that can help you do it. So if you are a successful seller, there really is no reason why not to give it a try. Compared to US - uncrowded market with lots of low hanging fruit opportunities. Don’t need to give away stock or run discount campaigns to get reviews Very few fake reviews No highjacking Under optimised listings Now, I am not saying this is across the board. In a competitive niche, a lot of listing are well written and optimised, but for the most part listings on Amazon Japan are under optimised. And, in a future podcast I will tell you about A+ Enhanced Content that all Amazon Japan sellers have access to, but don’t utilise. Cost Per Click on Sponsored products is incredibly low. Here is an example. I was selling a double dog bowl with stainless steel inserts, so a high quality dog bowl for between 2650 to 2900 yen, so about $25 to $27 US. My average CPC was at about 12 yen (10 cents US) and may Advertising Cost of Sales was 10%. The bowl was about $3.50, and with shipping and Amazon fees, I guess my total cost was about $10. So the net profit I was making on the bowls was great.