In this podcast we are going to discuss Why you shouldn't get your Amazon listing translated Problems we see with translated Amazon listings Who you should hire to write your listing Don’t get your Amazon listing translated - sounds strange, right? Well, consider this; most translators don’t understand marketing and copywriting. And, most translators don't sell on Amazon. Getting your listing translated by someone who doesn't understand selling on Amazon and doesn't know how to craft an attention grabbing headline, write benefit driven keyword rich bullet points or a put together a product description with a marketing message that helps a customer make a buying decision means no sales or success for you. Get your listing written from scratch by someone who sells on Amazon Japan and understands marketing to the Japanese. A word for word translation of your English listing won't convert. You want someone to use your English product description as a resource or foundation and write your Amazon product listing from scratch.