DC On Fire | Podcast for Chiropractors
About This Show
Podcast for Chiropractors. Bringing you the sharpest minds in practice management, chiropractic technique, mindset and chiropractic marketing. Brought to you by Dr Paul Groulx. Dr "G" has become an expert in online marketing and uses online technology to market to his community and attract new patients....all on autopilot.
Most Recent Episode
How to Deliver "The Principle" Without Talking all day and Boring Your Patients
2 days ago
How to download "the Principle" into our patients without talking ourselves and our patients...to DEATH! I surveyed my patients asking them "why do you keep coming back to see me?" - I didn't like the answer. I thought my Dr's Report was a "conversion" report. I was aught that it was designed to "convert" patients from their way of viewing health to our way. After the survey I quickly realized that it was more accurately called the "Everything you need to get started" report. They were never "converted". But 'conversion' is absolutely critical for the benefit of the patient as well as the health of your practice... I use two methods. 1. I still deploy a Doctor's Report except I only do it once per month and it is delivered to the patient after they have accepted care. This is a totally different experience than how I used the report to "get" them "converted". 2. Email marketing. Sending messages to patients with video and other forms of content that is a mix of "patient-centered" material and "me-centered" material. The ratio to use is 1:3.