Leadership AdvantEdge: Leadership | Influence | Talent | Neuroscience
About This Show
The Leadership AdvantEdge is why some leaders thrive while others struggle. Learning how your brain works enables you to quickly adapt your thinking and behaviour to be a better leader, to successfully influence others more easily and to identify your own talent and transform your potential to performance to achieve greatness.
John, originally a chef by trade, is an inspirational coach and trainer of professional leadership and business acumen development that leverage neuroscience hacks to empower business leaders and improve the bottom line.
The Art and Neuroscience of Leading Expertly (even when you are stuck in the middle of the organisation.)
Most Recent Episode
LA 052: How to Influence Anyone and Everyone
In this episode we are exploring how you can influence and motivate anyone or everyone. We're even going to learn some lessons from the President of the United States and just how he won the election. Jeff sat on a bar stool at the front of the room. He had no slides, no props, just sat and talked. Within minutes, he had everybody in the room on the edge of their seats eagerly nodding and ready to follow him wherever he went. None of us in the room had met Jeff before. In fact, none of us had a clue who he was. This quiet, unassuming man simply walked to the front and sitting on the bar stool began to speak and captivated everyone. Jeff shared why some adverts worked, and some fell flat. How some adverts tapped universal appeal, and others neglected to do so. The good news is that you don’t need to spend millions of dollars on creating a fantastic TV advert to influence people. The great news is that you can easily tap into the four universal appeals. And I'll come to those four universal appeals in a moment. You'll remember in the triangle of influence that the motivation to change is the result of the evaluation of the personal benefits gained and the personal cost in the resources required to achieve a specific outcome. Whether that outcome is buying a new toothpaste or a new car, giving our time to serve in a soup kitchen or sharing our wisdom with a stranger. We weigh up what we get from the action and what it costs us. We will then be motivated to act when our perceived benefits outweigh our perceived cost. Influence is maths. When the perceived value is greater than the perceived cost, we are motivated to act on the change.
Rated 5 out of
Excellent leadership tip and advice
Great leadership advice! This was immensely helpful. Thank you very much for sharing your experiences.
Date published: 2015-12-19