The Delivering WOW Dental Podcast
About This Show
This Podcast is for you, the Dentist, Entrepreneur, or Small Business Owner. Voted one of the "Top 25 Women in Dentistry" by Dental Products Report, Dr. Anissa Holmes has effectively mastered the skill of the use of Social Media, with a Facebook following of over 48,000 fans. Dr. Holmes has discovered that the most effective way to get massive results is to first have a vision and to focus on what matters most. Dr. Holmes teaches you actionable steps to develop your dental practice's culture, systems, and brand. Dr. Holmes is going to reveal what works in Social Media, how to build an amazing dental team, and well as strategies to increase your productivity and profitability. Dr. Holmes has figured out what works to create a dental practice full of "Raving Fans". Dr. Holmes interviews Dental Experts and Non-Dental Entrepreneurs such as Mike Michalowicz, John Lee Dumas and Dr. Mark Costes to bring you BIG, powerful strategies to help you scale up your business so that you can achieve more while working less.
Most Recent Episode
045 How to Grow Your Practice With Facebook At The Lowest Cost with Dr. Anissa Holmes
2 days ago
This episode is one where I was interviewed by Leslie Samual of Become a Blogger and the Head of Training at Social Media Examiner. I share lots of tips and strategies that you can use to grow your presence on Facebook, at the lowest costs... I also share several strategies that I've discovered to increase your reach and bypass Facebook's new algorithm to get your posts seen for FREE... This is one of those episodes that you don't want to miss! Getting Systems in Place Anissa says that the first thing she thought about with her business coach was her brand. Ask yourself: What do you want to be known for in your community? What is your brand? What do people say about you when you’re not around? THE BRAND IS ALL ABOUT DELIVERING THE WOW EXPERIENCE. If you have the best Facebook advertising in the world, but your brand isn’t that great, people aren’t going to stick around. You want to have your brand on point. And if you’ve got that figured out, you don’t need to be afraid of what people will say about you in online reviews. For Anissa, the brand is all about delivering the WOW experience. She’s focused on providing an amazing experience for her patients with over-the-top customer service. Anissa’s dental patients are offered hot beverages and snacks on arrival, the get a free hand and arm massage, and they get headphones and iPads to help them relax in the dentist’s chair. WOW! One of the systems that Anissa put in place with her business coach uses Facebook wifi. This is a really cool service that even I hadn’t heard of before! If you have a physical business, you definitely want to get in on this. Basically, you set up Facebook wifi for your business. Then, when your customers want to use the free wifi, they’re taken to your Facebook business page and asked to check in. Once they check in, that shows up in their newsfeed, and they have the opportunity to leave a review.