The Delivering WOW Dental Podcast
About This Show
This Podcast is for you, the Dentist, Entrepreneur, or Small Business Owner. Voted one of the "Top 25 Women in Dentistry" by Dental Products Report, Dr. Anissa Holmes has effectively mastered the skill of the use of Social Media, with a Facebook following of over 48,000 fans. Dr. Holmes has discovered that the most effective way to get massive results is to first have a vision and to focus on what matters most. Dr. Holmes teaches you actionable steps to develop your dental practice's culture, systems, and brand. Dr. Holmes is going to reveal what works in Social Media, how to build an amazing dental team, and well as strategies to increase your productivity and profitability. Dr. Holmes has figured out what works to create a dental practice full of "Raving Fans". Dr. Holmes interviews Dental Experts and Non-Dental Entrepreneurs such as Mike Michalowicz, John Lee Dumas and Dr. Mark Costes to bring you BIG, powerful strategies to help you scale up your business so that you can achieve more while working less.
Most Recent Episode
071 How Local Businesses Can Use Facebook To Grow with Dr. Anissa Holmes and Michael Stelzner
In this interview with Michael Stelzner, I share why Facebook Marketing is so powerful for local businesses, including dental offices. Why Local Businesses Need to Go Beyond Review Sites If your new patients hang out on Facebook, that’s where you need to be. People aren’t hanging out on Yelp or Google. Most people check Facebook first thing in the morning, between daily tasks, and in the evening. That’s why Facebook marketing needs to be your focus. Creating the right content is important. A lot of businesses post information about how great they are and share a lot of stock content, but that really doesn’t work. Local businesses need to share their story and what makes their business unique. For example, if you have a plumbing company, what are you offering that’s different from everyone else? To compete with photos of kids, community happenings, and articles, it's important to create engaging posts that connect with people and make them want to click, including content about community impact and what you do to change patients’ lives. We also discuss the importance of gathering patient testimonials and running video campaigns as well as the importance of knowing your target audience. It's important to be specific with your targeting. Even with the right content and target audience, you can’t just put up a post and hope people see it. You need to be strategic. Retarget to people who have been to your website, your existing customers, Facebook lookalikes, and so on. To get conversions, you need to make the most of Facebook’s marketing tools. Focus your marketing on what sets your business apart from competitors. To start, determine what makes people want to choose your business and not someplace else. Anytime you’re marketing on Facebook or elsewhere, you begin by highlighting little features that make your business special. Figure out what makes your business unique and focus on that in your marketing messages. Your marketing stories can target extremely specific sets of people, especially a very warm audience. For example, in my practice, I ran a Facebook ad for teeth whitening that has provided a 5,000% ROI. Instead of simply targeting people within 10 miles of the practice, I showed the ad to women who met specific criteria. The teeth whitening ad appear